Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'

Manga 2013: A Smaller, More Sustainable Market

The manga market may be smaller than it was five years ago, but a substantial fanbase remains. Publishers are optimistic that the decline has come to an end, that long-awaited digital initiatives are attracting readers, and that the manga market is stabilizing at a new, sustainable level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #manga market

Judge Deals ‘Used’ E-book Market a Setback

Publishers breathed a sigh of relief last week as federal judge Richard Sullivan dealt a setback to any potential resale market for digital books. In a forceful ruling in Capitol Records v. ReDigi, Sullivan held that the doctrine of “first sale,” which allows consumers to redistribute lawfully... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #digital books #capitol records

MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes

Nook makes 'free book and magazine offer' to Windows 8 users

On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews

[ Betanews | 2013-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited period #nook app #popular books #top magazines #includes titles

Fairfax Implements ‘Real-Time’ Working at its Sydney Morning Herald and The Age Offices

Fairfax Media is rolling out a number of initiatives this year as part of its &lsquo;Fairfax of the Future&rsquo; strategy which aims to streamline operations and support the publisher&rsquo;s shift to multi-platform delivery. The compa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #streamline operations

Are Independent Bookstores Making a Comeback?

Sales at independent bookstores rose nearly 8% in 2012 over 2011, according to an American Booksellers Association (ABA) survey. Are their worst days behind them? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-19 00:00:00 UTC ]
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Bowker charts rise in e-retailer market share

The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Pomegranate Press Makes the Move From California to Oregon

After 45 years in Northern California, Pomegranate Press is moving its warehouse and offices to a 100,000 sq. ft. building in Portland, Ore.— both as a cost-saving measure and as a means of returning to an urban environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #northern california #cost-saving measure

Is There a Dearth of Literary Agents in Developing Markets?

Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents #developing markets #latin america

Will UK Bookstores’ Plot to Poach Customers From Amazon Work?

UK bookstores are experimenting with exclusive chapters and other offers to lure customers into stores and away from online shopping at Amazon, but some doubt its efficacy. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk bookstores #online shopping

Wiley looks to make $80m annual savings

Wiley will endeavour to make $80m in annual cost savings going forward as part of an ongoing bid... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Amazon makes White Glove push to agents

Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading at The Bookseller

[ The Bookseller | 2013-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents #direct relationships

Publishers Say Paywalls, Price Hikes are Working for Newspapers

Four top publishers Tuesday reaffirmed their commitment to print and discussed revenue ideas for bolstering their products. The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans. The publishers of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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A new work by Haruki Murakami is arriving in April – but only in Japanese

Murakami's Japanese publisher Bungeishunju and his US representation, Knopf, have not indicated when the book will be translated into English. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami

Mantel makes headlines over Middleton comments

Double Man Booker Prize-winner Hilary Mantel has made newspaper headlines today (19th February)... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Cravebox Markets Old-Fashioned Product in New-Fashioned Way

The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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With New Plan, APP Works to Win Back Customers

After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early february #toy companies #book publishers