As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key fashion season, the Hearst Magazines title is introducing a contest on its Facebook page where readers can vote to win beauty and fashion products that have been chosen by the magazines editors. The Gotta Have It! contest will feature a different Marie Claire advertiser, like Michael Kors, YSL, and DKNY, each day for 30 days. To participate, readers have to like the product as well as the magazine, and the more people vote and like the products, the more publicity theyll generate for Marie Claires advertisers. The whole opportunity to like, shop and share is very big on the radar for marketers, said Nancy Berger Cardone, publisher of Marie Claire. Its definitely tapped into social shopping as a trend and the value clients put into editors picks. Also this week, Condé Nast will introduce a Web tool called Condé Nast Social Sidekick. It's a tool that cross-pollinates content from six of its fashion and beauty titles while letting advertisers tap into the most-shared editorial content from those titles. The content will be aggregated in a unit that will sit on each site and offer the space below to advertisers, who can use it to display their own content. Gucci is the first... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-29 00:00:00 UTC ]
News tagged with:
#michael kors
#tough sell
For magazines in 2013, the year has been a case of glass half-full, glass half-empty: only 40 print titles folded during the first nine months, compared to 55 during the same period a year ago. But only 114 titles launched, compared to 155 during the first three quarters last year, according to... Continue reading at Crains New York
[ Crains New York | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier corp
#make money
#top categories
#game developer
#pc world
In separate deals with agents at William Morris Endeavor, HarperCollins's Terry Karten acquired North American rights to two of the big buzz books drawing attention leading into the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#separate deals
A recent study done by New York's New School for Social Research found that, after reading literary fiction, participants displayed more social perception and empathy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good book
#recent study
#social perception
Most small newspapers would be happy with an online publishing system that solves more headaches than it creates. Finding software that makes digital revenue and reader traffic skyrocket seems like the stuff of dreams. But that’s precisely ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-04 00:00:00 UTC ]
More news stories like this |
Domino magazine, the shelter title that Conde Nast shuttered in 2009 during the economic recession, returned this week with a new print magazine and website.The magazine and site may look like the cheerful Domino its fans will remember, but the ownership and revenue model are quite different... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#private investors
#print magazine
#economic recession
#revenue model
The second of two previews of agents' hotlists on the eve of the Frankfurt Book Fair. WME... Continue reading at The Bookseller
[ The Bookseller | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big books
BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print product
#sister publication
#advertising age
#print advertising
While invective about the state of American democracy has reached a fever pitch on social media, several government feeds themselves have gone quiet on the first day of the federal shutdown.Agencies including FEMA, the National Park Service and NASA have stated on their Facebook, Twitter and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american democracy
#fever pitch
#social channels
#community management
#federal agencies
Fairfax Media will shed at least 45 jobs across its publishing units amid continued challenging advertising markets. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairfax media
Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people familiar
#tv industry
#ad buyers
#ad inventory
Next Issue Media, the multi-title subscription service backed by Condé Nast, Hearst, Meredith, News Corp. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#issue media
Random House has launched new magazines aimed at exploring worlds created by their authors. First up: Margaret Atwood and George R.R. Martin. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#margaret atwood
Sage has launched a transatlantic campaign with other social science bodies to raise awareness of... Continue reading at The Bookseller
[ The Bookseller | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#raise awareness
These days there's something extra revitalizing about cracking open a book. I don't just mean in a strictly geektastic, hooray–for–reading kind of way. I mean, it's actually mentally refreshing. For those of us who live online, there's no better way to wrap up a hyper–connected day of status... Continue reading at Fast Company
[ Fast Company | 2013-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle paperwhite
#late march
#social networks
Singapore Press Holdings (Singapore), ABP (India), and Al Nisr Publishing (UAE) were among the winners of the 12th annual Asian Media Awards presented in a gala ceremony in Bangalore (India) by the World Association of Newspapers and News Publishers ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gala ceremony
#world association
#news publishers
Talk to a passionate independent publisher and they'll soon have you convinced that strong independent presses are the ideal homes for many authors and their books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
More news stories like this |
"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company
[ Fast Company | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fashion magazine
#fashion world
#decade ago
#peer review
Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media businesses
Model Lily Cole, journalist Jon Snow and "Britain's Got Talent" judge Amanda Holden... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
More news stories like this |
San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this |