As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key fashion season, the Hearst Magazines title is introducing a contest on its Facebook page where readers can vote to win beauty and fashion products that have been chosen by the magazines editors. The Gotta Have It! contest will feature a different Marie Claire advertiser, like Michael Kors, YSL, and DKNY, each day for 30 days. To participate, readers have to like the product as well as the magazine, and the more people vote and like the products, the more publicity theyll generate for Marie Claires advertisers. The whole opportunity to like, shop and share is very big on the radar for marketers, said Nancy Berger Cardone, publisher of Marie Claire. Its definitely tapped into social shopping as a trend and the value clients put into editors picks. Also this week, Condé Nast will introduce a Web tool called Condé Nast Social Sidekick. It's a tool that cross-pollinates content from six of its fashion and beauty titles while letting advertisers tap into the most-shared editorial content from those titles. The content will be aggregated in a unit that will sit on each site and offer the space below to advertisers, who can use it to display their own content. Gucci is the first... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-29 00:00:00 UTC ]
News tagged with:
#michael kors
#tough sell
Plenty of people have predictions about who will win the Nobel Prize for Literature. Care to place a bet? Ladbrokes announces its odds on which author will win. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nobel prize
By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive
[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eadward tree
After a four-year decline, new technology investment has suddenly jumped up significantly, according to FOLIO:’s 2013 manufacturing and production technology survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#four-year decline
#technology investment
"I'll give up my printed books when you pry the last one from my cold, dead hands." That's what I tell people when they ask me what kind of e–reader I have. As a technology journalist, author, and novelist, they expect me to own the latest Kindle or be an iBooks aficionado, and most seem... Continue reading at Fast Company
[ Fast Company | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printed books
#ll give
#social networks
#latest kindle
#wonderful words
Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children's market for the first time with the launch of Berty Squiggles, a kids' colouring and activity magazine. Continue reading at Media Week
[ Media Week | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dennis publishing
#independent publisher
Think you know who will replace Steve Ballmer as Microsoft’s new CEO? Put your money where your mouth is. Sports book Ladbrokes continued the European tradition of betting on well, just about anything, by offering odds on who will serve as the next chief executive of Microsoft. The current... Continue reading at PC World
[ PC World | 2013-08-29 00:00:00 UTC ]
More news stories like this |
The Humble business model can apply to anything. Now, you can pay what you want for stand-up comedy in addition to ebooks, music and video games. For the next two weeks, you can get comedy specials from Maria Bamford, Tig Notaro, Hannibal Buress and Jim Norton for as little or as much as you... Continue reading at Engadget
[ Engadget | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good friend
#humble mumble
#humble bundle
Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kids store
#content side
#conde nast
#wimpy kid
#mobile app
Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told... Continue reading at AdWeek
[ AdWeek | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#martini media
#data scientist
#daily meal
#direct response
Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional format
#good start
Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service, which Amazon is billing as the first of its kind with a publisher, also enables customers to get immediate access to their... Continue reading at AdWeek
[ AdWeek | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stumbling block
#discuss details
#cautionary tale
#opposite direction
Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print editions
#vanity fair
#direct mail
#digital readers
E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
More news stories like this |
IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week
[ Media Week | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine abcs
#ipc media
The women's glossy magazine sector reported continued declines in circulation in the first six months of 2013, with Hearst Magazines UK's Company magazine plummeting 36.7 per cent. Continue reading at Media Week
[ Media Week | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine abcs
Citing a spiral of declining ad revenues, the American Medical Association (AMA) will stop publishing the print edition and website of American Medical News next month. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news magazine
#stop publishing
REMODELING magazine announced its launch of “Home for Life 2013,” a virtual tour showing how to remodel a home to be cost-efficient, safe and comfortable for life after retirement. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
More news stories like this |
While IBT Media has carved itself a profitable space in a few niche markets, it hasn't been a household media name. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche markets
Russia supplies 90% of the books in the Ukraine, but the government wants to change this by investing over $60 million to support the indigenous book business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big investment
#$60 million
Summit Media Group has named Joseph Angel its president and CEO. He takes over for co-founder Lloyd Ferguson who will remain as a consultant after heading the company for 20 years. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-30 00:00:00 UTC ]
More news stories like this |