In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and number-crunching) and decides which magazines are "hot." For some reason, contemplating "hotness" this year sent me into something of a my-life-flashing-before-my-eyes-in-glossy-form reverie -- a mix of nostalgia and mourning.When Ad Age launched the Magazine A-List in its present form in October 2002 (before my time), large parts of the magazine industry were still in a post-9/11 recessionary gloom.Tina Brown's much-hyped monthly Talk had folded in January after partners Hearst and Miramax got sick of footing its losses. (It had launched just three years earlier under a 20-minute Grucci fireworks show at a lavish bash at the base of the Statue of Liberty in perhaps the definitive fin de sicle party. I remember drinking, uh, enthusiastically as I gawked at the absurd mix of guests, including Madonna, Al Sharpton, Kate Moss, Henry Kissinger and, of course, Kevin Bacon.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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The publisher has partnered with Blumhouse Productions, the company behind genre franchises like 'Paranormal Activity' and 'The Purge,' on a new multi-format publishing program, Blumhouse Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
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The failure of the Fire Phone has been widely cited as the reason for Amazon’s disastrous quarter, but a darker cloud has settled over the world’s biggest online retailer. The core of Amazon’s business—its original reason for being: selling books and other media—has grown wobbly. The problem:... Continue reading at Wired
[ Wired | 2014-10-27 00:00:00 UTC ]
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Media companies have been streamlining their businesses by cleaving off underperforming print units from more lucrative TV, film and digital businesses. Just this year, Time Warner spun off magazine division Time Inc., Tribune Company split apart its TV and newspaper businesses and Gannett... Continue reading at Advertising Age
[ Advertising Age | 2014-10-24 00:00:00 UTC ]
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Bertelmann is to spend "in the mid-hundreds of millions" in US dollars on American e-learning provider Relias Learning, describing it as the company's "biggest purchase in the US since it took over Random House in 1998". The buy, which will have to be approved by antitrust authorities, is... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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Martha Stewart Living Omnimedia Inc. will farm out most of its magazine operations to Better Homes and Gardens publisher Meredith Corp., cutting costs as it focuses on brand-licensing deals. Meredith... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-10-16 00:00:00 UTC ]
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Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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It's been a time of expansion, and experimentation, HarperCollins CEO Brian Murray told a Frankfurt Book Fair audience, from the acquisition of Harlequin, to new strategies such as direct to consumer models, and subscription access. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary... Continue reading at Advertising Age
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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As the publishing world gathers at the 2014 Frankfurt Book Fair, the book business sits on the brink of some major changes, with a wave of new services and devices poised to take digital publishing—and digital reading—to another level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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Chancellor of the Exchequer George Osborne has promised a future Conservative government would... Continue reading at The Bookseller
[ The Bookseller | 2014-09-29 00:00:00 UTC ]
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The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-09-27 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired
[ Wired | 2014-09-17 00:00:00 UTC ]
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Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-04 00:00:00 UTC ]
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Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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