It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary... Continue reading at Advertising Age
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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Matti Siegel, author of 'The Secret History of Food,' spills the beans on vanilla, beer, ice cream, Chilean sea bass, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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Nobel Prize-winning scientist Marie Curie's secret education, early heartbreak, radioactive notebooks, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-06 04:00:00 UTC ]
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#marie curie
Queen Elizabeth's favorite U.S. state, estimated wealth, nanny troubles, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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Including: Lewis gave away his royalties and how he helped Tolkien write 'The Lord of the Rings.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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O'Connor's resistance of the "Southern writer" label, the secret order to "A Good Man is Hard to Find," and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
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Court cases, rule-breaking, and more, picked by Cecelia Watson, author of 'Semicolon: The Past, Present, and Future of a Misunderstood Mark.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Including: she wrote "The Lottery" in a single morning, didn't believe in ghosts, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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#shirley jackson
This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York
[ Crains New York | 2024-04-23 20:44:42 UTC ]
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A quarter century of a Gen X classic, a new children's literature museum opens, and yes everyone is trying to get you to play their crossword. Continue reading at Book Riot
[ Book Riot | 2024-04-01 20:48:47 UTC ]
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There’s nothing quite like finding six new releases on display in a bookstore – all of which you’ve written, and none of which has your name on itA few years back, a long-held dream of mine came true: a book I wrote became a runaway hit.You’ve probably read the book. You’ve definitely seen the... Continue reading at The Guardian
[ The Guardian | 2024-03-11 14:00:31 UTC ]
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The market for bédé visual storytelling almost doubled over the course of the pandemic, but can the birthplace of Asterix continue to nurture creators?Like thousands of French people, Sylvie Pinault discovered comic books during the pandemic. Though bandes dessinées – literally meaning “drawn... Continue reading at The Guardian
[ The Guardian | 2024-02-06 14:00:36 UTC ]
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Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
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British influencer posted a weekly video for 10 years, about everything from pegasus crossings to the National GridTen years ago, Tom Scott held up his phone camera and recorded a 90-second video about traffic lights on bridleways. In Britain, we have pelican crossings, toucan crossings and... Continue reading at The Guardian
[ The Guardian | 2024-01-05 12:00:22 UTC ]
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Michelle Obama will perform the digital audiobook edition of WHERE THE WILD THINGS ARE, coming October 31! Continue reading at Book Riot
[ Book Riot | 2023-10-25 11:45:24 UTC ]
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Ever wonder how a dictionary, a NASA telescope, or a handcrafted wooden globe gets made? These new books will tell you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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The Booker winning author talks about how his most recent work was inspired by Hilary Mantel, and the way the books world has changed since his debut was published more than 40 years agoToo many people have been dying lately,” Julian Barnes reflects over the phone from his home in north London.... Continue reading at The Guardian
[ The Guardian | 2023-09-16 08:00:25 UTC ]
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A former "Friends" writer's new memoir details her experience on the show at a time when the stars seemed unhappy, and the writers room wasn't so friendly. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-25 01:20:03 UTC ]
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Some tech purchases are no-brainers when getting ready for a fresh school year, like buying a new laptop or Chromebook. But other back-to-school products aren’t quite as obvious. They might seem purely optional—stuff you buy if you have money to throw around. But don’t be so quick to... Continue reading at PC World
[ PC World | 2023-08-04 15:00:00 UTC ]
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