It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary... Continue reading at Advertising Age
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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Matti Siegel, author of 'The Secret History of Food,' spills the beans on vanilla, beer, ice cream, Chilean sea bass, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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Nobel Prize-winning scientist Marie Curie's secret education, early heartbreak, radioactive notebooks, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-06 04:00:00 UTC ]
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Queen Elizabeth's favorite U.S. state, estimated wealth, nanny troubles, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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Including: Lewis gave away his royalties and how he helped Tolkien write 'The Lord of the Rings.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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O'Connor's resistance of the "Southern writer" label, the secret order to "A Good Man is Hard to Find," and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
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Court cases, rule-breaking, and more, picked by Cecelia Watson, author of 'Semicolon: The Past, Present, and Future of a Misunderstood Mark.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Including: she wrote "The Lottery" in a single morning, didn't believe in ghosts, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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#shirley jackson
This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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The only documented experiences we have about growing up LGBTQ+ as a Jehovah’s Witness comes from former members, like Evans, who have left – or been forced to leave. Continue reading at The Conversation
[ The Conversation | 2024-10-30 17:20:20 UTC ]
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On the afternoon of 18 March 2018 my family and I visited Book Soup in West Hollywood, CA. We had arrived in town earlier that day, having driven down from the Bay Area, and walked to the bookshop from our hotel. My wife and daughter, who was almost three at the time, went to the … The post On... Continue reading at The Millions
[ The Millions | 2024-10-24 17:05:10 UTC ]
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Actor Adam Pearson feels disfigurement onscreen is often presented as a problem. He sees it very differently. He talks about karaoke in Croydon, rivalry with his twin, Oscar ambitions – and why his mum refuses to believe he’s famousAdam Pearson has a longstanding argument with his mother,... Continue reading at The Guardian
[ The Guardian | 2024-10-06 10:00:02 UTC ]
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Print media do face challenges but the influence they offer – especially on the right – is considerable‘Expect the unexpected” is the bland but pointed advice given by the evasive editor of the Daily Beast to the bemused William Boot, accidental protagonist in Evelyn Waugh’s deathless Fleet... Continue reading at The Guardian
[ The Guardian | 2024-09-15 08:00:52 UTC ]
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As agreed at São Paulo's book fair, the International Publishers Association is working on reading and books in the Ibero-American markets. The post In Brazil: IPA Signs Agreement for Ibero-American Reading and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-05 18:54:51 UTC ]
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Girls as young as 8 are turning up at dermatologists’ offices with rashes, chemical burns, and other allergic reactions to products not intended for children’s sensitive skin. When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles.By the time she turned... Continue reading at Fast Company
[ Fast Company | 2024-09-03 14:30:48 UTC ]
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From upstart to Goliath to villain and back, Leonard Riggio's influence was unparalleled in the world of books. Continue reading at Book Riot
[ Book Riot | 2024-08-27 20:30:32 UTC ]
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Some back-to-school purchases are no-brainers, like a new laptop or Chromebook. But other helpful products aren’t always as obvious. They can seem purely optional—stuff to buy when you have money to burn. But don’t discount tech gadgets and accessories, especially if you’re often... Continue reading at PC World
[ PC World | 2024-08-22 10:30:00 UTC ]
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As Brazil's book market has struggled, partnerships with telecommunication companies has expanded access to ebooks and audiobooks. The post Expanding Digital Reading in Brazil: Calling All Telcos appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-08 22:02:27 UTC ]
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Cabaret star says she felt ‘mad as hell’ after hearing stories from people who didn’t know her or her family, and will release untitled book in 2026Liza Minnelli is to release a memoir after she claimed previous screen depictions of her life “didn’t get it right”.The 78-year-old US actor and... Continue reading at The Guardian
[ The Guardian | 2024-08-07 01:04:27 UTC ]
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Good morning, Boston. Happy National Root Beer Float Day. Here are the five things you need to know in local business news to start your Tuesday, before you go get that Black Cow. The biggest business news of the day — unless you include the continuing Wall Street meltdown — is the finding by... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-08-06 10:16:18 UTC ]
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