Magazine Ad Spend Down In Q1

Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-06-30 00:00:00 UTC ]

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Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines

Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post readers #magazines appeared


Ad Age's Magazines of the Year 2017: See All the Winners

When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public consumption #biggest players #wenner media


Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service

Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age

[ Advertising Age | 2017-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoted story #stay home #media partners


Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge

It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Ad Age's Magazines of the Year 2016: See All the Winners

It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenging time #creating content #venture capital #diverse range #alphabetical order #bottom lines


Prevention Magazine Will Become Ad-Free

Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times

[ The New York Times | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prevention magazine #maria rodale


Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #print editions #ad pages #magazine media #conde nast


Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015

Kantar Media numbers show decline in magazine ads, increase in some digital. The post Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine ads


The state of mobile ad spending in 5 charts

As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile usage #recent report #ad spend


Clinton Foundation Ad Campaign Erases Women From Billboards, Conde Nast Magazines

A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age

[ Advertising Age | 2015-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #collective stand #21st century


Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format #people wanted #sights set #global head


Ad Age's 2014 Magazine A-List: See All the Winners

It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #outsized influence #tidal wave #changed dramatically #primary source


News Corp magazine's provocative ad for interns an 'error in judgment'

Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian

[ The Guardian | 2015-01-09 00:00:00 UTC ]
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Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue


Total Moblie Ad Spend Almost Doubled Last Year

Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #10% increase #ralph lauren


Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #print editions #research company #tablet editions


Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #tv show