Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City and Toronto even as it plans to more than double its men’s business in the next five years. The retailer found that guests respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson said when asked about the locations. “We continually test and learn at Lululemon—which is what we did with the men’s stores.” The small-format men’s location in Toronto, dubbed “The Local,” opened in December 2016 complete with merchandise, a ping pong table and cold brew coffee. It closed last year, Hankinson confirmed. The New York City men’s location in Manhattan’s swanky Soho neighborhood, which opened in 2014, was consolidated into a larger format store about four blocks away. The quiet closing of the men’s concept stores doesn’t mean the athleticwear company is giving up on men. Quite the contrary: The Vancouver-based retailer said this spring it expects to more than double its men’s revenues by 2023. In the first quarter, Lululemon men’s same-store sales grew at a rapid 26 percent clip from the year earlier. In the last few months, the upscale athleticwear maker has announced plans to introduce shoes and rolled out personal care products for men and women. The company is focused on building out its more productive stores, "which will continue to create space for category expansions and will help to grow our business, specifically in men’s," Hankinson said. "When we expand... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 20:05:22 UTC ]
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Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
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Four months after emerging from bankruptcy, Family Christian Stores is counting on better customer service, no active solicitation for its charities, and improved merchandising and product mix to lift year-end sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Family Christian Stores is reemerging with pledges of better customer service, no active solicitation for its charities, and improved merchandising and product mix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Tom Gauld rings the changes for short fiction, following Philip Hensher’s article on creating an anthology of British short stories Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-11-20 00:00:00 UTC ]
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Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Microsoft is taking a novel approach to marketing its research projects with a series of free sci-fi short stories.The “Future Visions” anthology, available as a free ebook, includes stories from eight prominent science fiction authors, along with a short graphic novel and original... Continue reading at PC World
[ PC World | 2015-11-18 00:00:00 UTC ]
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The future of 50 Devon libraries was secured last week after council members passed plans to set up a new private organisation owned by staff that will run the library services. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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SilverDell Bookshop is to close after 15 years operating as a bookshop and ice cream store in Kirkham, Preston, but its owner Elaine Silverwood is set to continue as a freelance events organiser. Continue reading at The Bookseller
[ The Bookseller | 2015-11-16 00:00:00 UTC ]
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The football season is over for Western League teams _ except for Fairfax. And the Lions (5-6) might not be losing anytime soon the way Ramses Hernandez keeps picking up yards. He's up to 2,131 yards rushing and 24 touchdowns. Fairfax has advanced to the City Section Division II quarterfinals on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-16 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Eight Short Edition vending machines are being set up throughout Grenoble, France to dispense free short stories to the reading public. The post New French Vending Machines Dispense Free Short Stories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-13 00:00:00 UTC ]
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World Book Day will host its first live Teen Fest as part of next year’s celebrations, featuring authors James Dawson and Rainbow Rowell, and will also attempt to break its first Guinness World Record. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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Accent Press founder Hazel Cushion has called on the industry to end “morally wrong” unpaid internships and improve diversity by signing up to pay the Living Wage to staff. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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German publisher Bastei Lübbe has revealed it is to launch an ebook subscription service targeting the mobile market called oolipo. The subscription service will first soft-launch in the UK, USA, Germany, Austria and Switzerland in April 2016 with the aim of launching in July 2016 in two... Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
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In the French city of Grenoble, there are unusual vending machines that don't dispense soda or snacks -- they print out short stories that look like paper receipts instead. These machines were built by a publishing company called Short Éditi... Continue reading at Engadget
[ Engadget | 2015-10-24 00:00:00 UTC ]
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At this month’s Digiday Publishing Summit in Barcelona, Digiday and ConvertMedia gathered some of the brightest minds in publishing, put them behind closed doors, and let them have an honest and open conversation about what they’re dealing with these days. Spoiler alert: mobile, ad blocking, and... Continue reading at Digiday
[ Digiday | 2015-10-23 00:00:00 UTC ]
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The high school basketball season begins next month, and Fairfax High is the site on Saturday for a one-day event that will feature lots of top teams and players getting ready for the season ahead. Admission is free. I'll be providing notes, results and commentary all day. Here's the schedule:... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-18 00:00:00 UTC ]
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Doing the reading before class may not have been the highest priority while you were in school. But here’s some text you may actually want to dive into: a primer on all the cool, new features of Android Marshmallow. Google just published its Quick Start Guide, a free eBook that anyone can grab... Continue reading at PC World
[ PC World | 2015-10-17 00:00:00 UTC ]
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The Bookseller and The Sunday Times are to run weekly ebook bestseller charts, with data supplied by all of the main trade publishers to The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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