Lululemon menswear stores quietly close after short-lived runs

Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City and Toronto even as it plans to more than double its men’s business in the next five years. The retailer found that guests respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson said when asked about the locations. “We continually test and learn at Lululemon—which is what we did with the men’s stores.” The small-format men’s location in Toronto, dubbed “The Local,” opened in December 2016 complete with merchandise, a ping pong table and cold brew coffee. It closed last year, Hankinson confirmed. The New York City men’s location in Manhattan’s swanky Soho neighborhood, which opened in 2014, was consolidated into a larger format store about four blocks away. The quiet closing of the men’s concept stores doesn’t mean the athleticwear company is giving up on men. Quite the contrary: The Vancouver-based retailer said this spring it expects to more than double its men’s revenues by 2023. In the first quarter, Lululemon men’s same-store sales grew at a rapid 26 percent clip from the year earlier. In the last few months, the upscale athleticwear maker has announced plans to introduce shoes and rolled out personal care products for men and women. The company is focused on building out its more productive stores, "which will continue to create space for category expansions and will help to grow our business, specifically in men’s," Hankinson said. "When we expand... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-19 20:05:22 UTC ]
News tagged with: #major retailers #bergdorf goodman #lulu

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With Earnings Up in Q3, B&N States Plan to Open New Concept Stores

Although revenue at Barnes & Noble fell 1.8% in the third quarter, net income increased 11.2%. While delivering its latest earnings report, the retailer also said it is planning to open four new concept stores by April 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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[ The Bookseller | 2016-03-02 00:00:00 UTC ]
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The FT’s head of video goes long and short: ‘either is where we’ll win’

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[ Digiday | 2016-02-28 00:00:00 UTC ]
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Barnes & Noble to launch 'digital-physical' store

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[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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[ Digiday | 2016-02-25 00:00:00 UTC ]
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[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
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With St. Mark's on Brink of Closure, Owner Says New Store Could Rise

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[ Publishers Weekly | 2016-02-22 00:00:00 UTC ]
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[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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[ The Guardian | 2016-02-12 00:00:00 UTC ]
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[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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St. Mark’s Bookshop Could Close on Wednesday

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[ Publishers Weekly | 2016-02-08 00:00:00 UTC ]
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Sourcebooks’ ‘Put Me In the Story’: B&N Puts It In the Stores

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[ Publishing Perspectives | 2016-02-05 00:00:00 UTC ]
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[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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[ AdWeek | 2016-02-04 00:00:00 UTC ]
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[ The Guardian | 2016-01-31 00:00:00 UTC ]
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[ The Bookseller | 2016-01-30 00:00:00 UTC ]
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