With more publisher consolidation through mergers and acquisitions, changes in ownership and management structures, focus on digital platforms together with the advent of social media tools, and continuous disruption in content consumption, the global publishing industry is witnessing fast-paced shifts. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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#dozen books
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According to a new survey conducted by Hewlett Packard, 78% of college students prefer to use both print and digital textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Pricing has always been a sensitive topic for publishers and libraries, dating back to the advent of “big deal” style e-journal packages and the so-called serials crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian
[ The Guardian | 2014-07-03 00:00:00 UTC ]
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#printed books
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The US book and journal publishing industry sold $27.01bn of books in 2013, with ebooks hitting... Continue reading at The Bookseller
[ The Bookseller | 2014-06-27 00:00:00 UTC ]
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#ebooks hitting
Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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At least one local newspaper publisher piloting a digital content-sharing program with The Washington Post has seen a deluge of interest from subscribers after less than a week. The Minneapolis Star Tribune reports that 7,000 of its subscribers sig ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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Since digital publishing is perfect for serializing fiction almost as fast as authors can finish their latest installment, it makes sense that Christian publishers exploring that developing space are also making things up as they go along. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
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Books do furnish a room, but according to many in the publishing industry, the fear is that emails, online video texts and tweets will prevent them being read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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#moving forward
#apple tv
#media companies
Foyles has opened its new future-facing bookstore at 107 Charing Cross Road and we take a look inside to see what's new, old and out of this world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-13 00:00:00 UTC ]
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Sci-fi and fantasy fiction is entering a golden age of short fiction thanks to social media, crowdfunding and a loyal community of ardent fansA man wakes up from a car crash to find that he is an "electric ant": an android programmed to believe it is human. At home he uses micro-tools to open... Continue reading at The Guardian
[ The Guardian | 2014-06-13 00:00:00 UTC ]
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#online magazines
The digital publishing boom of the last few years has changed the book business for ever, or has it? As a three-day conference begins to debate 'literary values in a digital age', we'll be reporting, live from 9.40am on Friday June 12, the views of editors, activists, writers, doubters and... Continue reading at The Guardian
[ The Guardian | 2014-06-13 00:00:00 UTC ]
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The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-13 00:00:00 UTC ]
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