The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq around the E3 video game event earlier in the summer. The hubs pulled in user comments from Playstation's social media channels as well as tweets, Instagram photos and Twitter Vines from conference attendees. But the company's native social ads could take other forms, such as a sponsored poll embedded in an article, explained Livefyre CEO and founder Jordan Kretchmer. The goal is to introduce a brand's social media content to people who aren't already fans or followers while also make native advertising easier for publishers, he said. "They struggle to do native campaigns because it takes so much effort from them. We remove all that burden," Kretchmer said, noting that the 250 publishers who already employ Livefyre's technology can easily integrate the new ad components into their sites. To spur the effort, Livefyre has brought on Sankar Patel—formerly of Carat USA—to serve as vp of native advertising. And to keep up with demand, the company is staffing up the native ad group: two people will be hired to handle inbound requests from brands and two people will be hired to work on the media relations side, said Kretchmer. AOL has plans to re-up its use of Livefyre's social hub... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-15 00:00:00 UTC ]
So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web publishers
#ad types
#web content
A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#app publishers
Deposed editor still has old job title in Twitter bio as he thanks 'the hundreds who have emailed/tweeted/texted/DMed me'After three days' Twitter silence, deposed Daily Telegraph editor Tony Gallagher has returned to thank the "hundreds" of well-wishers who mourned his defenestration. "To the... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#job title
#@gallaghereditor
The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sold programmatically
Batman, Superman, and Spider-Man look truly stunning following a traditional, Pacific Northwest makeover.We all know Batman when we see him, but he always looks a little different, depending on the artist. Whereas in the hands of Dick Sprang, Batman is a barrel-chested 1920s strong man, in the... Continue reading at Fast Company
[ Fast Company | 2014-01-22 00:00:00 UTC ]
More news stories like this |
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post today
#important step
#sponsored content
#working directly
#small number
#coming months
O’Reilly Media is using this year’s DBW to launch Atlas, a new online service aimed at streamlining the workflow in digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reilly media
#digital publishing
Delegation from the World Association of Newspapers and News Publishers will investigate press regulationAn "unprecedented" press freedom mission to Britain by the World Association of Newspapers and News Publishers (WAN-IFRA) begins today.Representatives of the organisation are holding a series... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public debate
#far-reaching consequences
#united kingdom
#independent media
#south africa
Publisher of enthusiast consumer content Evolve Media, LLC has lured Geoff Schiller from his position as Hearst Digital Media’s chief sales officer to join the company as chief revenue officer. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-14 00:00:00 UTC ]
More news stories like this |
A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#senior role
#ad prices
The Telegraph Media Group made more than £60m last year, The Guardian can reveal. It is the third successive year that the company has managed to increase its operating profit.TMG is expected to report what amounts to a record figure formally in the spring when it files its accounts for the full... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising revenues
The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
Nearly half your life runs on your habits. The Power of Habit author Charles Duhigg shares how to find the most important--and most toxic ones--and turn those patterns for the better.New York Times business reporter Charles Duhigg deconstructed the habits that run much of the lives of people and... Continue reading at Fast Company
[ Fast Company | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling book
The Guardian's flagship summit convenes in March 2014, bringing together media and technology companies from across the world to discuss the creative and commercial future of mediaChanging Media Summit 2014Disruption to disruptor: taking control of your digital strategyDay one - 18th March... Continue reading at The Guardian
[ The Guardian | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ben huh
The world of traditional media suffered so many earthquakes in 2013—Time Inc. getting set to spin off from Time Warner, The Washington Post selling for a song, New York magazine announcing the end of its weekly status—that one could be forgiven for thinking the sky will fall on the industry in... Continue reading at Crains New York
[ Crains New York | 2014-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pricing options
#huffington post
#business insider
#paying subscribers
#flip side
Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek
[ AdWeek | 2014-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial services
#digital revolution
#digital studio
#digital sites
Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad units
#magazine media
#kantar media
#ipad editions
#hopeful sign
#ad pages
#print editions
#roughly flat
Ryan Millman has come a long way since his college days of printing photos from frat parties. Now a full-blown manufacturer, he oversees a suite of four photo-related companies that churn out everything from T-shirts and photo books to canvas prints for major commercial retailers. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo books
Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek
[ AdWeek | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big deal
#focal point
#katie couric
#vox media
Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored content
#book lovers
#single brand
#social publishers
#include video