Kobo's Strategy Also Includes Hardware With Introduction of New Touch E-Reader

The bare bones e-reader that Kobo released in May 2010 was intended to help sell more of its ebooks. But now the company is also seeing the merits of pursuing a hardware strategy, which includes today's unveiling of an all-new touch-enabled device. Continue reading at 'AllThingsD'

[ AllThingsD | 2011-05-23 00:00:00 UTC ]

Other Publishing stories related to: 'Kobo's Strategy Also Includes Hardware With Introduction of New Touch E-Reader'


Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct sales #key strategy #increased sales


Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek

[ AdWeek | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #reading experience #wild west #ve made


Android is for Muggles -- Harry Potter 'Enhanced Editions' for Apple hardware only

While I was a bit old for the Harry Potter books when they first came out (so I thought at the time), I did enjoy the films. As someone who is extraordinarily average, I can understand the allure of a character like Harry, who goes from nothing to greatness. Reading the series has been on my... Continue reading at Betanews

[ Betanews | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enhanced editions #apple announces #ipod touch


Consumer Rights Act updated to include digital purchases

Biggest overhaul of law for years will see statutory rights traditionally covering cars and white goods extended to apps and music downloadsMillions of UK consumers who download music or buy ebooks can now claim a replacement if the digital content they have bought is faulty.In an overhaul of... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk consumers #buy ebooks #digital content #music downloads #single piece


Readers Drawn to SIBA's First Consumer Day

More than 150 consumers attended SIBA's Triangle Reads, SIBA's first consumer day at its annual trade show September 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer day


Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #top tips


Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek

[ AdWeek | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social channels


Startup Serial Box Wants To Be the 'HBO for Readers'

A new company founded by a former Penguin Random House digital exec is making a big bet on original, serialized digital fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company founded #big bet


In Delhi, New Bookstore at the Metro Gets Readers When They Ride

The Hindustan Times reports the Sahitya Akademi's first bookstore outside a Delhi Metro station is doing a booming business selling literature. The post In Delhi, New Bookstore at the Metro Gets Readers When They Ride appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-17 00:00:00 UTC ]
More news stories like this |


Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #trinity mirror #regional titles #increased focus


IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple revealed #scott cunningham #senior vp #general manager #trade organization


PW Asks: You Read A Lot of Books This Summer, Including 'Watchman'

You all read a lot of books this summer? How do we know? Because we asked and you answered. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw asks


Author Combines Mobile Gaming, Fantasy Fiction to Lure Readers

Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy fiction #lure readers


Jellybooks: Tracking Reader Engagement for Better Marketing

Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing appeared


Mobile Readers Abound; the Ads, Not So Much

Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #future growth


Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading rainbow


E-Readers and Erotica Are a Perfect Match

E-readers and digital publishing continue to foster the market for the hardest forms of erotic fiction, a market traditional publishers fail to serve. The post E-Readers and Erotica Are a Perfect Match appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post e-readers #perfect match #erotic fiction


Some Disappointed Readers Get Refunds for Harper Lee Novel

Readers feeling duped by HarperCollins' promotion of Harper Lee's new novel are getting refunds for their trouble from at least one bookseller in Michigan. The post Some Disappointed Readers Get Refunds for Harper Lee Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


World's first braille smartwatch is an ebook reader and more

On the surface, Dot sounds like a fairly standard smartwatch: It resembles a Fitbit and features a messaging system, navigation functions, Bluetooth 4.0, an alarm and, of course, a timepiece. Dot is remarkable because it's a braille smartwatch -- t... Continue reading at Engadget

[ Engadget | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook reader


Orbile Promises Mexican Readers Ebook Ecstacy

Orbile, a new Mexican ebookselling platform created by Kobo and bookstore chains Gandhi and Libreria Porrúa, will offer 70k ebooks on launch in September. The post Orbile Promises Mexican Readers Ebook Ecstacy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-01 00:00:00 UTC ]
More news stories like this |