Kobo's Strategy Also Includes Hardware With Introduction of New Touch E-Reader

The bare bones e-reader that Kobo released in May 2010 was intended to help sell more of its ebooks. But now the company is also seeing the merits of pursuing a hardware strategy, which includes today's unveiling of an all-new touch-enabled device. Continue reading at 'AllThingsD'

[ AllThingsD | 2011-05-23 00:00:00 UTC ]

Other Publishing stories related to: 'Kobo's Strategy Also Includes Hardware With Introduction of New Touch E-Reader'


AWP 2016 in Photos: Publishers, Writers, and Readers Meet Up in L.A.

Photos from the book fair and panels at the Association of Writers and Writing Programs annual conference, held this year at the L.A. Convention center in downtown Los Angeles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #convention center


How publishers are adapting their video strategies in the age of platforms

Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday

[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #facebook won #platforms appeared #video strategies


Patterson to target new readers with brief 'BookShots'

James Patterson is to target new avenues for selling books with a series of shorter, cheaper novels he is calling BookShots, the New York Times has reported. Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #selling books


NFL rule changes include the elimination of chop blocks, longer extra points

Chop blocks are history, longer extra-point kicks are permanent, and the definition of a horse-collar tackle has been expanded. Those were among the changes to NFL rules adopted by teams Tuesday on the second full day of the league’s three-day annual meetings. See more of our top stories on... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full day #top stories


Harry Potter's female readers now driving the boom in 'grip lit'

Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in... Continue reading at The Guardian

[ The Guardian | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial women #literary world #clean eating #fiction sales #literary fiction #including ebooks #helping drive


Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news junkies #media outlets #select group #announced partnerships


Kobo’s Michael Tamblyn on the Age of E-Reading

Ebook sales are driven by people over 50, according to Kobo CEO Michael Tamblyn. Here he talks about designing better ebooks and e-readers to encourage sales. The post Kobo’s Michael Tamblyn on the Age of E-Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post kobo #michael tamblyn #ebook sales


Twitter Will Send Moments Readers to AMP Pages Any Time It Can

Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age

[ Advertising Age | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deliver content #javascript tags #web page #mobile pages


Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead #native advertising #social giant #social platform


Why Dr. Seuss's books still appeal to readers today

Seuss's birthday on March 2 is celebrated as Read Across America Day, in which book-based activities take place at schools and celebrities encourage children to pick up a title. How have Seuss's works appealed to generations? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers today


Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer

Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bringing #jo henry


Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar


'Slow global ebook growth' hits Kobo targets

Rakuten recorded a 7.8bn yen (£47m) impairment charge for its Kobo division, according to its financial results for the three months to end December 2015.     Continue reading at The Bookseller

[ The Bookseller | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial results


Trinity Mirror and Johnston Press show touching faith in print

But Simon Fox might like to reconsider whether that New Day title is right...So two newspaper publishing chiefs who have made much of a pursuing a digital future are showing a renewed, and touching, faith in print.Trinity Mirror’s Simon Fox is overseeing the launch of a new daily while Johnston... Continue reading at The Guardian

[ The Guardian | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trinity mirror #simon fox #digital future #johnston press #ashley highfield


Rights Platforms: Can Digital Match the Human Touch?

Calling rights agents, directors, scouts: With the rise of digital rights platforms, what happens to the person-to-person nature of publishing rights transactions? We'd like to hear from you. The post Rights Platforms: Can Digital Match the Human Touch? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #human touch


Middle Grade neglect risks isolating generation of readers, author warns

Authors and critics are warning that Middle Grade children’s books, for readers aged eight to 12 years, are failing to get the attention they merit from the media and book prize organisers because of the dominance of Young Adult titles. Continue reading at The Bookseller

[ The Bookseller | 2016-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers aged


History and Historicals: At 75, Avon Romances the Readers

This year marks the diamond anniversary of Avon Books' operation in the market, although it has been focused on romance for 44 of its 75 years. Today, it's HarperCollins' Avon Books. The post History and Historicals: At 75, Avon Romances the Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers appeared #year marks #avon books


A Comic for Readers Who Like to Squirm

In Nick Drnaso’s uncomfortable, fascinating book of cartoon short stories Beverly, a family’s vacation goes south when their son, harboring disturbing fantasies, finally acts on one. A new employee accidentally betrays the only guy on the team who actually cares about the job. A young woman... Continue reading at Slate

[ Slate | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fascinating book


Kindle e-reader update gives quick access to your books

Who said that dedicated e-readers were dead? Certainly not Amazon. It's rolling out a major Kindle reader update that breathes new life into your e-paper experience. The most conspicuous improvement is a brand new home screen that highlights your... Continue reading at Engadget

[ Engadget | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quick access #dedicated e-readers #home screen


Penguin to bring 'Quiet Power' to younger readers

Penguin is publishing a follow-up to Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking, which will take its message to younger readers. Continue reading at The Bookseller

[ The Bookseller | 2016-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers #susan cain #stop talking