Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base

Other Publishing stories related to: 'Introducing Our New eBook Collection: Advertising Age Essentials'

How Marvel Reaches Fans of All Ages

Marvel says the key priorities of its licensed publishing team are preserving the brand’s history and expanding its presence in the education and library market, Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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Top-selling Canadian cookbook author Jean Paré dies in Edmonton at age 95

Jean Paré, a farm girl from a small village in rural Alberta, and who gained worldwide fame for her Company's Coming cookbook series, has died. Continue reading at CBC

[ CBC | 2022-12-27 15:54:46 UTC ]
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Denver Bookseller Joyce Meskis Dies, Age 80

Joyce Meskis, the long-time owner of Tattered Cover Book Store in Denver, has died. She was 80 years old. Meskis was known as an innovative indie bookseller and a champion of free speech. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-27 05:00:00 UTC ]
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Denver Bookseller Joyce Meskis Dies, Age 80

Joyce Meskis, the long-time owner of Tattered Cover Book Store in Denver, Col., has died. She was 80 years old. Meskis was known as an innovative indie bookseller and a champion of free speech. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-27 05:00:00 UTC ]
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Introducing the Best SFF of 2022

The best works of science fiction and fantasy in 2022, featuring book eaters and trans archivists, near-future dystopias, and dark worlds, including Babel by R.F. Kuang and The Book Eaters by Sunyi Dean. Continue reading at Book Riot

[ Book Riot | 2022-12-12 11:32:00 UTC ]
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Amazon Kindle Scribe Review: Read and Write on this Pricey Ebook Reader

You can read ebooks, write notes, or mark up PDFs on this new slate, but your wallet will feel a lot lighter. Continue reading at Wired

[ Wired | 2022-12-08 14:00:00 UTC ]
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The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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Two-thirds of UK’s biggest advertisers to cut television spend

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[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Marcus Sedgwick, celebrated children’s author, dies aged 54

Tributes have flooded in for the much-loved writer, who wrote more than 40 books for children and adults including the recent Be the Change handbooksAuthor Marcus Sedgwick, who wrote more than 40 books for children and adults, has died aged 54. His literary agency RCW has confirmed his death,... Continue reading at The Guardian

[ The Guardian | 2022-11-17 13:02:14 UTC ]
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Book Review: ‘The Essential Dick Gregory’

A new anthology collects some of the writings, interviews and speeches of the comic and civil rights activist. Continue reading at The New York Times

[ The New York Times | 2022-11-14 20:11:45 UTC ]
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'The Little Prince' Comes of Age

Next year will mark the 80th anniversary of the book’s publication, and celebrations are already underway in New York City, where Saint-Exupéry wrote his masterpiece. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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Amazon Changes Kindle eBook Return Policy, Ends Lending Between Kindle Users, and More

What's going on with Kindle? See what changes are coming to return policies, file formats, and ebook lending at Amazon. Continue reading at Book Riot

[ Book Riot | 2022-10-19 10:40:00 UTC ]
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Semafor Woos Advertisers With Promises of Depolarization

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek

[ AdWeek | 2022-10-18 10:05:00 UTC ]
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Carmen Callil, pioneering champion of female writers, dies aged 84

Publisher who founded Virago Press began as a campaigning outsider who introduced UK readers to authors including Angela Carter and Margaret AtwoodCarmen Callil, the publisher and writer who championed female writers and transformed the canon of English literature, has died of leukemia in London... Continue reading at The Guardian

[ The Guardian | 2022-10-18 09:09:25 UTC ]
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Harry Potter and Cracker actor Robbie Coltrane dies aged 72

The actor, known for playing Hagrid in the Harry Potter franchise and Fitz in the series Cracker, has died aged 72. Continue reading at BBC News

[ BBC News | 2022-10-14 18:09:44 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

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[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Peter Robinson, creator of the Inspector Banks novels, dies aged 72

The Leeds-born novelist whose work included poetry and short stories as well as his bestselling thrillers will be remembered as a master of plot and characterThe crime writer Peter Robinson has died aged 72, his publisher has announced.The Yorkshire-born author died suddenly on the 4 October... Continue reading at The Guardian

[ The Guardian | 2022-10-07 11:56:17 UTC ]
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Reed, Grijalva Introduce Bill to Support School Libraries

The Right to Read Act would authorize up to $500 million in Comprehensive Literacy State Development Grants as as well as investing in recruiting state-certified school librarians. And crucially, the legislation also reaffirms that "First Amendment rights apply to school libraries," a direct... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
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