Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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"Zev's Los Angeles," a memoir by former L.A. County supervisor Zev Yaroslavsky, covers an era when L.A. transformed radically — and does it really well. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-29 13:00:43 UTC ]
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Raymond Carver, one of the most beloved and influential short story writers in the history of American fiction, was born eighty-five years ago today. Below is a New York Times review of Carver’s final story collection, Where I’m Calling From, written by future Pulitzer Prize (and Orange Prize,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-25 17:31:12 UTC ]
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The celebrated author of Money and London Fields, whose works defined the 80s and 90s literary scene, died of oesophageal cancer on Friday at his home in FloridaMartin Amis, the influential author of era-defining novels including Money and London Fields, and the memoir Experience, has died at... Continue reading at The Guardian
[ The Guardian | 2023-05-20 18:53:35 UTC ]
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A robust slate of programming highlights the crucial work of libraries and librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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In books for adults as a sub-category, audio surpassed ebooks for the first time, according to February's StatShot. The post US February Statshot: Audio in Adult Titles Surpasses Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-11 17:31:45 UTC ]
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By Dr Oliver Tearle (Loughborough University) Many notable short stories focus on the rough passage from childhood to adulthood. Of course, the transition from ‘child’ to ‘adult’ does not happen overnight, and is not the result of a single epiphany of crucial moment, but writers of short fiction... Continue reading at Interesting Literature
[ Interesting Literature | 2023-05-01 17:00:31 UTC ]
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C.E. McGill, author of 'Our Hideous Progeny,' highlights 10 impactful queer novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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Pulitzer Prize winner Anne Hull, author of 'Through the Groves,' reflects on the 10 LGBTQ memoirs that shaped her. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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Ubisoft and developer Red Storm Entertainment have given us a closer look at The Division Heartland by releasing a cinematic trailer for the upcoming game at the publisher's Division Day event. The trailer introduces Silver Creek, the rural town that will serve as the backdrop for the... Continue reading at Engadget
[ Engadget | 2023-04-21 05:39:11 UTC ]
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The broad-ranging series, which provides fundamental basics on complex, pressing topics, is hitting a major milestone and looking to the future. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Pollack, who created the first mainstream transgender superhero, Kate Godwin, had been fighting Hodgkin’s lymphomaRachel Pollack, award-winning author, leading authority on tarot and the occult, trans activist and comic-book writer who created the first mainstream transgender superhero, has died... Continue reading at The Guardian
[ The Guardian | 2023-04-08 10:45:56 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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'The Great Gatsby: The Essential Graphic Novel Adaptation' by Ted Adams with drawings by artist Jorge Coelho is a full-color, hardcover, graphic adaptation of F. Scott Fitzgerald’s classic American novel. A seven-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-05 04:00:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-27 08:52:16 UTC ]
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A federal judge has ruled against the Internet Archive in its high-profile case against a group of four US publishers led by Hachette Book Group. Per Reuters, Judge John G. Koeltl declared on Friday the nonprofit had infringed on the group’s copyrights by lending out digitally scanned copies of... Continue reading at Engadget
[ Engadget | 2023-03-25 16:46:29 UTC ]
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Writers, publishers and agents pay tribute to a warm, generous figure, author of more than 50 books ranging from SFF to crime to children’s literatureEric Brown, a prolific, award-winning author who published more than 50 novels, children’s books and short story collections, and who was the... Continue reading at The Guardian
[ The Guardian | 2023-03-23 13:58:10 UTC ]
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Mark Dawidziak, author of the new biography 'A Mystery of Mysteries: The Death and Life of Edgar Allan Poe,' recommends 10 must-read tales by the master of the macabre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
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Alexander Poots, author of the new book 'The Strangers' House,' recommends 10 must-read works of poetry, fiction, and journalism from Northern Ireland. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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#digital content