Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base

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How Lynne Tillman's 'Mothercare' helped me face my aging parents' future

David Ulin talks with Lynne Tillman about "Mothercare," her memoir on managing her mother's decline — just as he begins a similar journey. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-29 13:00:09 UTC ]
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It's Never Too Late: Seven Authors on Making Their YA Debuts After Age 50

These first-time authors are out to prove that life experience and hindsight are advantages when it comes to crafting riveting stories for teens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-27 04:00:00 UTC ]
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Hilary Mantel, celebrated author of Wolf Hall, dies aged 70

‘She saw and felt things us ordinary mortals missed,’ her agent says of Booker prize-winning author who died on Thursday• Hilary Mantel remembered: ‘She was the queen of literature’• ‘The pen is in our hands. A happy ending is ours to write’: Hilary Mantel in her own wordsThe Booker... Continue reading at The Guardian

[ The Guardian | 2022-09-23 11:29:23 UTC ]
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In London and New York, Authors’ Trade Groups Hail Amazon’s Change on Self-Service Ebook Returns

Amazon's change reportedly will prevent a self-service return of a Kindle ebook for a full refund if a consumer has read more than 10 percent of the text. The post In London and New York, Authors’ Trade Groups Hail Amazon’s Change on Self-Service Ebook Returns appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-22 19:04:47 UTC ]
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Germany’s Ebook Market January to June: ‘Slight Growth’

In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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The women in ‘Killers of a Certain Age’ are no coastal grandmothers

In Deanna Raybourn’s thriller “Killers of a Certain Age” four assassins on the brink of retirement get a chance to show their stuff one more time Continue reading at The Washington Post

[ The Washington Post | 2022-09-13 12:00:30 UTC ]
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Whiting Introduces Changes to Literary Magazine Prizes

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[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Partnership Publishing Sets the Collective Book Studio Apart

The publisher’s unique approach is perfect for authors looking to work closely with a team of publishing experts to create high-quality books readers will love. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Snowman author Raymond Briggs dies aged 88

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[ The Guardian | 2022-08-10 07:20:39 UTC ]
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Canada’s Literary Press Group: Accessible Ebooks

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[ Publishing Perspectives | 2022-08-09 14:58:40 UTC ]
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News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
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David McCullough, Pulitzer-winning historian, dies aged 89

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[ The Guardian | 2022-08-08 19:41:16 UTC ]
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Bora Chung Soars with a Provocative Collection of Stories

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[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Are Ebooks on the Decline Again?

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[ Book Riot | 2022-07-28 10:31:00 UTC ]
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10 Indispensable Black, Queer, and Feminist Coming-of-Age Stories

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[ Publishers Weekly | 2022-07-23 04:00:00 UTC ]
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HarperCollins workers are on strike today (and collecting donations for support).

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[ Literrary Hub | 2022-07-20 15:00:15 UTC ]
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Bookseller, Former ABA Board President Gail See Dead at Age 94

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[ Publishers Weekly | 2022-07-19 04:00:00 UTC ]
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A collection that captures baseball’s heroes, and their human stories

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[ The Washington Post | 2022-07-15 12:00:28 UTC ]
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