Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base

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Fern syrup, stewed eel and native currant jam: this 1843 recipe collection may be Australia's earliest cookbook

A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation

[ The Conversation | 2022-04-26 19:56:33 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Place History: How an L.A. bookshop became the house bar of a literary golden age

L.A. transplant Stanley Rose's short-lived 1930s bookstore and boozy backroom became a literary haven for Chandler, Fante, Faulkner, West and many more. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-14 13:00:44 UTC ]
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Brooklyn Library Offers Access to Banned eBooks to Teens Across the U.S.

The UnBanned Books initiative will give anyone in the U.S. between 13-21 a free eCard, giving them access to frequently challenged ebooks. Continue reading at Book Riot

[ Book Riot | 2022-04-13 16:00:00 UTC ]
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Conservative lawmaker writes children’s book in praise of solidarity and collective action.

Does the following really sound like contemporary American conservatism to you?  Dawn of the Brave, which is aimed at children age 6 to 10, helps readers recognize that everyone has strengths and weakness, but teamwork allows people to come together for the greater good. I am… confused. Dawn of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-11 14:24:51 UTC ]
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Henry Patterson, author of The Eagle Has Landed, dies aged 92

The bestselling novelist wrote 85 books, mostly thrillers and spy stories, using the pseudonym Jack HigginsHenry Patterson, the bestselling novelist who wrote the The Eagle Has Landed, has died aged 92.The writer died at his home in Jersey surrounded by his family, his publisher HarperCollins... Continue reading at The Guardian

[ The Guardian | 2022-04-09 20:18:44 UTC ]
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At age 64, debut novelist Bonnie Garmus makes the case for experience

Garmus’s novel “Lessons in Chemistry” delivers an assured voice, an indelible heroine and relatable love stories Continue reading at The Washington Post

[ The Washington Post | 2022-04-05 10:00:30 UTC ]
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A new story collection is coming from George Saunders.

George Saunders has been busy—teaching the craft of writing (rigorously, one might add) on Substack, as well as continuing to teach at Syracuse—but his personal writing hasn’t taken a backseat: on October 18, Random House will publish Liberation Day, his new short story collection. (!!!)... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-11 18:09:44 UTC ]
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Exact Editions Asks Publishers to Join a Ukraine Collection

The United Kingdom's Exact Editions opens a new 'Ukraine Digital Book Collection' to the public, free to read to April 15, hashtagged #PublishersForUkraine. The post Exact Editions Asks Publishers to Join a Ukraine Collection appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-09 18:03:12 UTC ]
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Shirley Hughes, children's author and illustrator, dies aged 94

Beloved English author and illustrator behind more than 60 books, including Dogger and the Alfie series, was voted the most popular Kate Greenaway winner in 50 years• Shirley Hughes obituaryShirley Hughes, the author and illustrator whose everyday stories of early childhood cast a happy glow... Continue reading at The Guardian

[ The Guardian | 2022-03-02 07:51:03 UTC ]
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Connecticut Introduces Library E-book Bill

The bill in Connecticut is the sixth library e-book bill now pending in state legislatures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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WLT Book Buzz Episode #5 - Black Voices: 41 Books for Everyone of Any Age from Black Joy to History to Empowerment

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[ World Literature Today | 2022-02-24 19:13:40 UTC ]
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In Joel Agee’s wondrous ‘The Stone World’ a boy tries to make sense of life

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[ The Washington Post | 2022-02-22 12:00:34 UTC ]
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Introducing Huang Beijia’s ‘I Want to Be Good’

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[ Publishers Weekly | 2022-02-21 05:00:00 UTC ]
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'Freelance Isn’t Free' Bill Introduced in New York State

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[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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Tennessee, Missouri Introduce Library E-book Bills; Illinois Bill Advances

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[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Teaching in the Age of Intolerance, by Ilan Stavans

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[ World Literature Today | 2022-02-02 19:59:22 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

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[ Digiday | 2022-01-31 05:01:00 UTC ]
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Chita Rivera’s Book Will Introduce Fans to the Real Her

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[ The New York Times | 2022-01-28 20:55:08 UTC ]
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Illinois, Rhode Island Introduce New Library E-book Bills

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[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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