Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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The California Independent Booksellers Alliance has released 'This Wander State: Poems from Alta,' the first volume in a series of poetry collections, which will be focused on a region of the vast state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
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Phoenix Publishing and Media Group is launching a new series offering outstanding academic works from Jiangsu Province. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Data from the IMLS show gate counts and circulation have been falling for more than a decade. U.K.-based library advocate Tim Coates says print books hold the key to reversing the trend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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Publisher Penguin Random House announced Friday it will publish "classic" versions of Roald Dahl's children's novels after it received criticism for cuts and rewrites that were intended to make the books suitable for modern readers. Continue reading at CBC
[ CBC | 2023-02-24 14:35:12 UTC ]
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Series will be released alongside controversially amended versions to leave readers ‘free to choose which version they prefer’A collection of Roald Dahl’s books with unaltered text is to be published after a row over changes made to novels including Charlie and the Chocolate Factory and The... Continue reading at The Guardian
[ The Guardian | 2023-02-24 13:26:39 UTC ]
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The new Harry Potter game, Hogwarts Legacy, has generated a lot of controversy, which is reflected within the gameplay itself. Continue reading at The Conversation
[ The Conversation | 2023-02-15 04:01:53 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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A Chicago-based independent publisher has responded to the recent attack on Black History by offering free books. Continue reading at Book Riot
[ Book Riot | 2023-02-08 16:46:55 UTC ]
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A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
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Angeline Boulley, a Printz Award Winner for 'Firekeeper’s Daughter' and the author of the forthcoming 'Warrior Girl Unearthed,' recommends 10 must-read books by Indigenous authors for teens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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The British author, who lived in the US, blended memoir and travelogue in books that were often inspired by the seaJonathan Raban, the British travel writer, critic and novelist known for his candid accounts of travelling the world in books such as Passage to Juneau and Coasting, has died aged... Continue reading at The Guardian
[ The Guardian | 2023-01-18 08:53:25 UTC ]
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DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Yale University historian Ned Blackhawk, author of 'The Rediscovery of America,' selects 10 must-read works of Native American history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Greenlight Bookstore welcomes Will Alexander, finalist for the 2022 Pulitzer Prize in Poetry, to introduce Divine Blue Light, his new collection of poems from the intersection between surrealism and afro-futurism, where Césaire meets Sun Ra. Will Alexander’s poems constitute an alternative... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-12 09:52:43 UTC ]
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Marvel says the key priorities of its licensed publishing team are preserving the brand’s history and expanding its presence in the education and library market, Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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