Inside out: Preena Gadher on Asda and ketchup

Riot Communications m.d. and co-founder Preena Gadher reveals a non-book campaign that has caught her eye recently. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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A Look Inside an Amazon Pop-Up

Amazon has opened 26 pop-up stores at malls in 13 states, and it's projected the retailer will have 100 of these locations open by next year. We take a look inside one of these pop-ups, at the Natick Mall in Natick, Mass. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #locations open


What is women's writing? Publishing insiders discuss power of female voices

Writers and editors explored what it means to be a woman in the literary world at an Emily Books event in Brooklyn: ‘The industry is mostly female, but male-run’“We’ll have a definitive answer of what women’s writing is by the end of this.”Emily Gould, novelist and founder of Emily Books, was... Continue reading at The Guardian

[ The Guardian | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emily gould #emily books #love dick


Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday

[ Digiday | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post inside #digital team #social platforms #consuming content


Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook video #great success #viral hits


Inside the New-Look PEN America

The 95-year-old organization dedicated to free expression has recently rebranded and expanded. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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H&S to publish Brexit 'inside story' by Cameron's comms director

Hodder & Stoughton is publishing a book on the "inside story" of the EU referendum authored by Craig Oliver, David Cameron’s communications director, this autumn. Continue reading at The Bookseller

[ The Bookseller | 2016-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david cameron #inside story #hodder stoughton #communications director


Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business

A Q&A with Jeff Hennessy, chairman and CEO of the healthcare media, events, and education company. The post Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publisher #education company


How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday

[ Digiday | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider


How Insider is selling its newfound Facebook video expertise to brands

The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday

[ Digiday | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #brands appeared #social video #diet coke


ALA 2016: Inside EveryLibrary's National Campaign for Local Library Support

EveryLibrary is the only national political action committee fighting for libraries at the local level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Selling Positivity: A Look Inside Condé Nast Aurora

A Folio: Q&A with Glamour and Self publisher and chief revenue officer, Connie Anne Phillips. The post Selling Positivity: A Look Inside Condé Nast Aurora appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-03 00:00:00 UTC ]
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Picador to publish 'inside story' of AIDS epidemic

Picador is publishing an "epoch-making" history and inside story of the AIDS epidemic on World AIDS Day 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside story #aids epidemic


Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic

How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience


Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video team #business insider #social distribution #social teams


A Look Inside Books-A-Million's Used Bookstore

PW visited the Gainesville, Fla., location of BAM's 2nd & Charles used bookstores. There, children's books are hot and romance is cold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
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The Insider's Guide To Landing A Book Deal

Top publishing experts share their tips on how to get your business book published.For business leaders, publishing a book can mean greater credibility, bigger sales, lucrative speaking engagements, and other career and business benefits. But "getting a book deal" isn't as simply as penning a... Continue reading at Fast Company

[ Fast Company | 2016-03-18 00:00:00 UTC ]
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‘Abuse of market power’: Inside German publishers’ legal beef with Google

The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday

[ Digiday | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #market power #search giant #market dominance


Freedom insiders confirm bid for O.C. Register ahead of next week's auction

Bankrupt newspaper publisher Freedom Communications confirmed Friday that a group of inside investors, including developer Mike Harrah, has submitted a bid for the company's assets. That sets up a three-way competition for Freedom, the owner of the Orange County Register and Riverside... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #riverside press-enterprise


Inside Axel Springer’s answer to Facebook’s Instant Articles

Upday has launched as part of the partnership between Samsung and Axel Springer. The news aggregator platform will be pre-installed on Samsung devices, who chose to host Upday because it mixes human and algorithm curation. CEO and former Axel Springer executive vice president Peter Würtenberger... Continue reading at Digiday

[ Digiday | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #axel springer #share revenue #rss feed