Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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Hachette has paid tribute to its “incredibly charming and generous” international sales executive Melvyn Munyua, who has died in a drowning accident. Continue reading at The Bookseller
[ The Bookseller | 2019-07-23 07:22:33 UTC ]
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They joke about airport security and overindulging over Ramadan. Meet the creators of Muzlamic, the trailblazing comedy exploring the contradictions of modern Muslim lifeAs Ali Shahalom and Aatif Nawaz scan the faces on the walls of the boardroom we’re in, their faces light up. “The BBC have put... Continue reading at The Guardian
[ The Guardian | 2019-07-18 13:28:25 UTC ]
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Nielsen Book has joined forces with library and information association CILIP to sponsor its reading campaign alongside National Libraries Week in a new two-year partnership. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 17:15:51 UTC ]
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HarperCollins' Brian Murray says the new deal with Sony Pictures Entertainment responds to today's changes in 'the business of storytelling.' The post HarperCollins and Sony Pictures Entertainment in Major Elizabeth Gabler Partnership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-15 20:00:26 UTC ]
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Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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One in three parents say regular reading with their children slips in the summer holidays, according to a Reading Agency survey ahead of this year's Summer Reading Challenge. Continue reading at The Bookseller
[ The Bookseller | 2019-07-12 00:23:25 UTC ]
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Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age
[ Advertising Age | 2019-07-10 14:04:36 UTC ]
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In its arrangement with PRH India, Canada’s Wattpad will introduce some of the publisher’s writers to Wattpad readers, rather than generating content from the platform. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Introducing Indian Writers to Wattpad Users eeping up its brisk rate of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-08 15:35:12 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Samsung and AT&T recently opened their collaborative 5G Innovation Center to much fanfare. Here is what the two corporate behemoths are actually working on within the secretive walls of Samsung's multibillion-dollar facility in Austin. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-26 15:45:18 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
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Anna Fifield traces the North Korean leader’s rise, ruthlessness and surprising openness. Continue reading at The Washington Post
[ The Washington Post | 2019-06-14 12:00:00 UTC ]
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Insider Inc., the publisher of Business Insider, Markets Insider and Insider, will combine with eMarketer in 2020 in an effort to bolster the business-to-business digital research and intelligence services that both companies provide, Axel Springer said Thursday. The German publisher, which owns... Continue reading at AdWeek
[ AdWeek | 2019-06-13 18:36:53 UTC ]
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