Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #brit + #announced today #trial run

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Fans are creating a Harry Potter role-playing game inside 'Minecraft'

There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget

[ Engadget | 2020-01-13 18:43:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Publishing insiders predict 'monster' global book deal for Meghan Markle and Prince Harry

Prince Harry and Meghan Markle could become the next generation's Obamas with book deals worth "an eye-watering amount of money" now they are stepping back as "senior" royals, publishing insiders have said. Continue reading at The Bookseller

[ The Bookseller | 2020-01-10 10:36:03 UTC ]
More news stories like this | News stories tagged with: #meghan markle #prince harry #stepping back #publishing insiders #book deal


How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
More news stories like this | News stories tagged with: #news publisher


A Tech Insider Stylishly Chronicles Her Industry’s ‘Uncanny Valley’

Anna Wiener’s memoir captures the dreams, delusions and general absurdity of Silicon Valley in indelible detail. Continue reading at The New York Times

[ The New York Times | 2020-01-03 10:00:08 UTC ]
More news stories like this | News stories tagged with: #uncanny valley #anna wiener #silicon valley #memoir


Quick Thoughts About the Holidays (shelftalker)

Looking back on the holiday season from a part-timer who used to co-own the store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-31 13:00:04 UTC ]
More news stories like this | News stories tagged with: #holiday season


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


Harrogate's author exclusion clause branded 'predatory' by rivals

Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
More news stories like this | News stories tagged with: #mother jones #american life #staff writer #hearst


‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


Audiobooks Are Very Easy to Gift-Wrap: Your Last-Minute Holiday Recs

Few gifts say I didn’t know what to get you like candles or gift cards. And for about the same price as that throw blanket or wine you were planning to wrap, an audiobook can make you the hero of any gift exchange (and they’re even easier to wrap than books). Choosing books for other […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-18 09:48:15 UTC ]
More news stories like this | News stories tagged with: #audiobook


4 of the Best Free Holiday Short Stories Online About Season’s Drama

If you find the holidays more foreboding than cheerful, find someone to relate to in these 4 free holiday short stories available to read online. Continue reading at Book Riot

[ Book Riot | 2019-12-16 11:35:47 UTC ]
More news stories like this | News stories tagged with: #read online #short stories


Inside Homeboy Industries: 5 things to know about Gregory Boyle and 'Barking to the Choir'

L.A. Times Book Club reads "Barking to the Choir" by Gregory Boyle. Here's 5 things to know. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-12-13 18:54:51 UTC ]
More news stories like this | News stories tagged with: #gregory boyle #times book


65% of owners buy their pets holiday gifts. Here’s what to get your dog.

There really is something to that “four-legged family member” mindset. If you’ve made it to this article, you’re probably at least thinking about getting a gift for your pet these holidays. You’re not alone: A 2018 report from Nielsen found that 65% of pet owners bought their pet a birthday or... Continue reading at Fast Company

[ Fast Company | 2019-12-13 11:05:20 UTC ]
More news stories like this | News stories tagged with: #ve made #nielsen found #nielsen


Shipping Delays Frustrate Indies’ Holiday Season

Across the country, booksellers described mounting frustration with late deliveries this week as split and unfulfilled orders caused confusion and concern. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday season #late deliveries


An inside look at Trump’s foreign policy: ‘This is literally insane’

Peter Bergen’s tale of the generals who served in Trump’s White House raises critical questions about civil-military relations. Continue reading at The Washington Post

[ The Washington Post | 2019-12-10 22:32:38 UTC ]
More news stories like this | News stories tagged with: #foreign policy


Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
More news stories like this | News stories tagged with: #existing teams #strategic review #previously cmo #organic growth #informa plc


PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation

Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
More news stories like this | News stories tagged with: #post prh #penguin random house


Rain, Snow Don’t Dampen Indie Holiday Spirits

Indie booksellers report a solid start to this year’s abbreviated holiday season, with many customers preferring fiction to nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #solid start


Amazon Reports Record Early Holiday Sales

Led by such categories and toys and fashion, Amazon had record sales between Thanksgiving and Cyber Monday. One book managed to make it onto the company's top-selling items over the period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #record sales #cyber monday


20 Literary Holiday Cards to Send This Season

Send your friends, family, and favorite bookstore and library workers warm holiday greetings with these 20 literary holiday cards! Continue reading at Book Riot

[ Book Riot | 2019-11-29 11:34:57 UTC ]
More news stories like this | News stories tagged with: #favorite bookstore #bookstore