Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #brit + #announced today #trial run

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20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
More news stories like this | News stories tagged with: #local indie #million dollars #bookshop


HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
More news stories like this | News stories tagged with: #part manifesto #mary poppins


PW Star Watch 2020 Partnership Will Contribute to Binc’s Pandemic Response

PW Star Watch, honoring leadership in the North American markets, will contribute to the Book Industry Charitable Foundation's pandemic-related efforts. The post PW Star Watch 2020 Partnership Will Contribute to Binc’s Pandemic Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-21 12:30:51 UTC ]
More news stories like this | News stories tagged with: #book industry


Stay inside with the 10 best books of April

Staying indoors will feel like an adventure with this roundup of titles ranging from romance to historical fiction to memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-04-17 23:30:56 UTC ]
More news stories like this | News stories tagged with: #stay inside #staying indoors #titles ranging #historical fiction


Stay inside with the 10 best books of April

Staying indoors will feel like an adventure with this roundup of titles ranging from romance to historical fiction to memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-04-17 23:30:56 UTC ]
More news stories like this | News stories tagged with: #stay inside #staying indoors #titles ranging #historical fiction


Stay inside with the 10 best books of April

Staying indoors will feel like an adventure with this roundup of titles ranging from romance to historical fiction to memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-04-17 23:30:56 UTC ]
More news stories like this | News stories tagged with: #stay inside #staying indoors #titles ranging #historical fiction


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher


A newly discovered portrait of Mary Pearson reminds us that the Austens were total jerks about her.

Long before Tinder, there was Jane Austen, warning your dates and their families that you looked nothing like your picture: in this instance, her subject was Mary Pearson, a portrait of whom has recently been discovered and acquired by Jane Austen’s House museum. Pearson, who likely inspired... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-07 15:55:45 UTC ]
More news stories like this | News stories tagged with: #jane austen #pearson


Historical Fiction: Discover New Truths in the Past

History books are great for sharing a macro-level view of the past, but historical fiction reveals truths about the way people lived in history. The post Historical Fiction: Discover New Truths in the Past by Eliot Pattison appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-04-04 12:00:35 UTC ]
More news stories like this | News stories tagged with: #history books #historical fiction


Never mind the Brits, here are five American novels perfect for ‘Masterpiece’ treatment

Sure, Jane Austen and E.M. Forster wrote great costume dramas, but let’s not overlook the works of Twain and other Americans. Continue reading at The Washington Post

[ The Washington Post | 2020-04-02 12:00:00 UTC ]
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Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #supply chains #digital content


PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association


A Look Inside the 21st-Century Comics Shop

Comics retailers are embracing new titles, welcoming new readers, and shifting to a curatorial approach to stocking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comics retailers


New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | News stories tagged with: #digital life #google lens #print version


Life after Facebook: How Brit + Co became profitable after seeing Facebook traffic plummet

After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday

[ Digiday | 2020-03-09 04:00:06 UTC ]
More news stories like this | News stories tagged with: #post life #brit + #digital media


Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
More news stories like this | News stories tagged with: #90th anniversary


Telegraph Sports Book Awards adds children's category and NLT partnership

The Telegraph Sports Book Awards has announced a new prize for children’s titles and made the National Literacy Trust its charity partner for 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:25:53 UTC ]
More news stories like this | News stories tagged with: #sports book


Discovering a Love of Science Fiction and Fantasy and Recent Favorites

A reader new to science fiction and fantasy embraces the genre and explores some of the great new works of SFF on shelves now. Continue reading at Book Riot

[ Book Riot | 2020-02-17 11:40:18 UTC ]
More news stories like this | News stories tagged with: #recent favorites #science fiction


S&S strikes partnership with Library Link

Simon & Schuster (S&S) has struck a new partnership with public libraries in the UK Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 17:38:06 UTC ]
More news stories like this | News stories tagged with: #public libraries