Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction

Getting into the Holiday Spirit Early

Booksellers are kicking off holiday sales now, well before the traditional start of the holiday season on Black Friday, or the day after Thanksgiving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday sales #holiday season #black friday

Headline acquires 'fascinating' memoir from inside Forensics Explosive Laboratory

Headline Publishing Group will publish a memoir by Cliff Todd, the former head of the Forensics Explosive Laboratory. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 14:02:33 UTC ]
More news stories like this | News stories tagged with: #headline acquires #memoir

Walker and Kids in Museums team up for Where's Wally? Hallowe'en partnership

Walker Books has launched a Where's Wally? title as part of a Halloween event to be run in UK museums, in partnership with charity Kids in Museums.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 04:03:16 UTC ]
More news stories like this | News stories tagged with: #walker books

Jenna Bush Hager, a Book Industry Insider With a New Title of Her Own

The former first daughter, a force in publishing because of her Read With Jenna book club, is the author of a new essay collection, “Everything Beautiful in Its Time.” Continue reading at The New York Times

[ The New York Times | 2020-09-06 09:00:16 UTC ]
More news stories like this | News stories tagged with: #essay collection #book industry

Blair Partnership makes Eurovision winner Dana International agent-at-large

The Blair Partnership has appointed Israeli pop singer and Eurovision winner Dana International as an agent-at-large for writers from the LGBTQ community. Continue reading at The Bookseller

[ The Bookseller | 2020-09-03 06:08:08 UTC ]
More news stories like this | News stories tagged with: #blair partnership #lgbtq community

Inside the Intricate Translation Process for a Murakami Novel

A Wild Sheep Chase, Alfred Birnbaum’s English translation of Murakami’s novel Hitsuji wo meguru bōken, was warmly received in the US when it was first published by Kodansha International (KI) in 1989. Herbert Mitgang wrote in the New York Times that A Wild Sheep Chase was a “bold new advance in... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-02 08:49:59 UTC ]
More news stories like this | News stories tagged with: #english translation #kodansha

White House insiders’ failure to rein in Trump’s tilt toward chaos and lawlessness

Michael Schmidt shows how Trump’s style erodes constitutional limits on the president’s power. Continue reading at The Washington Post

[ The Washington Post | 2020-08-31 12:00:00 UTC ]
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Canadian Publishers ECW and Annick Form Partnership

ECW Press, a publisher of adult books, and Annick Press, a publisher of children's and YA books, both based in Toronto, are partnering, with ECW co-publisher David Caron is acquiring ownership of Annick over five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annick press #adult books #ya books

Watch Brit Bennett discuss her bestselling novel, 'The Vanishing Half'

Brit Bennett brings her bestselling novel, "The Vanishing Half," to L.A. Times Book Club readers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-08-25 22:33:56 UTC ]
More news stories like this | News stories tagged with: #vanishing half #times book

The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media

See Inside 7 Beautiful Monastic Libraries

Behold the frescoed ceilings, marble floors, and centuries-old majesty of these monastic libraries around the world. Continue reading at Book Riot

[ Book Riot | 2020-08-06 10:37:00 UTC ]
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Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek

[ AdWeek | 2020-08-03 04:00:52 UTC ]
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How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
More news stories like this | News stories tagged with: #daily resource #inappropriate behavior #hearst

Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

[ AdWeek | 2020-07-22 14:00:38 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | News stories tagged with: #open marketplace #news publisher

When writer Hache Carrillo died, the world discovered his true identity. What does that mean for his legacy?

Novelist H.G. Carrillo, like many authors before him, assumed a fabricated identity. Continue reading at The Washington Post

[ The Washington Post | 2020-07-06 15:23:46 UTC ]
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A Look Inside Pitchfork’s New Weekly Podcast, “The Pitchfork Review”

Among the revelations from Condé Nast's virtual NewFronts presentation last week was the launch of a dedicated podcast network, including seven new audio series tied to various brands in its portfolio. One of those, "The Pitchfork Review," debuts next week, comprising a weekly series hosted by... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-01 17:31:18 UTC ]
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Duchess Goldblatt Is a Riddle, Wrapped in a Mystery, Inside a Twitter Account

“Becoming Duchess Goldblatt” is a memoir by the writer behind a beloved fictional character whose fans include Lyle Lovett and Celeste Ng. Continue reading at The New York Times

[ The New York Times | 2020-07-01 14:20:37 UTC ]
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