Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #brit + #announced today #trial run

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BEA: big ideas, B&N and global brands

Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big ideas #global brands


Chief Brand Officer Andy Sareyan Parts Ways with Meredith

Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corp #andy sareyan #consumer brands


Retailers anticipate "busy" bank holiday double

Written By: Bookseller Staff Publication Date: Thu, 21/04/2011 - 08:00 Bookshops are readying themselves for the upcoming four-day back-to-back bank holiday weekends created by Easter and the royal wedding, with stores broadly expecting a sales boost. Looking back at the last notable royal... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1% year #royal wedding #sales boost #8th june


Children's laureate takes on Waterstone's branding

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continued support


Bonnier Looks Inside the Minds of App Consumers

As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing


LIFE.com Rejuvenates Brand Through Website

LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life magazine


Five-figure deal to indie Inside Pocket

Publication Date: Fri, 18/03/2011 - 10:17 Independent children's publisher Inside Pocket has signed a five-figure four-book deal with Roald Dahl Funny Prize-winner Ursula Jones. Director of Inside Pocket, Sarah Harrop, acquired world rights, including audio and ebook, to the titles from Celia... Continue reading at The Bookseller

[ The Bookseller | 2011-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including audio #strange world


Sainsbury's launches own-brand kids' books

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles including #dorling kindersley #supermarket chain #children aged


Lost Enid Blyton manuscript discovered

Written By: Bookseller Staff Publication Date: Wed, 23/02/2011 - 08:56 An unpublished and previously unknown Enid Blyton novel is believed to have turned up in an archive of the late children's author's work, reports the BBC. Mr Tumpy's Caravan is a 180-page fantasy story about a magical... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late children #eldest daughter #book centre


Virago to publish newly discovered Daphne du Maurier stories

Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:18 Virago is publishing a new collection of 13 early short stories by Daphne du Maurier, including five discovered by a Cornish bookseller and du Maurier enthusiast. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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Bookmarc: Bookstore as Luxury Brand

Bookstores may be many things, but fashionable isn’t usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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