Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #brit + #announced today #trial run

Other Publishing stories related to: 'Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays'

Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children

Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #brands push

Happy holidays for indie bookstores – but not for Barnes

Barnes & Noble reported disappointing holiday sales numbers while, in contrast, some independent bookstores said they had their best month ever. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happy holidays #indie bookstores #independent bookstores

Barnes & Noble says holiday sales disappointing, Nook has new investor

Bookstore chain Barnes & Noble said Friday its holiday sales look disappointing and that publisher Pearson Plc took a 5% stake in its Nook e-reader business. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #holiday sales #5% stake

Happy Holidays! Here's a Free E-Book of Our Best Stories From 2012

A free ebook of our best work just in time for the holidays. Makes a great gift for wordy nerds! And much cheaper than a Battlestar Galactica box set. Continue reading at The Atlantic

[ The Atlantic | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happy holidays #free ebook

The New York Times Is Getting Into eBooks With Byliner And Vook Partnerships

The New York Times is getting into the ebooks business through partnerships with digital publishers Byliner and Vook. The Times will up to 12 original e-singles through Byliner on a variety of topics including culture, sports, business, science, and health. The first Byliner title, "Snow Fall:... Continue reading at Fast Company

[ Fast Company | 2012-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #curated selection

Engadget's holiday gift guide 2012: e-readers

Welcome to the Engadget holiday gift guide! Picking presents for friends and loved ones is never a simple task, and with thousands of options for each category, buying technology can be an especially frustrating experience. We're here to help. Below you'll find today's bevy of curated picks, and... Continue reading at Engadget

[ Engadget | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #head back #holiday season #industry leaders #barnes noble #books --

How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services

Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-year results

Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted

Hearst Pulls Content From Multiple Titles for Holiday eBook

Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple titles #hearst magazines

Mondadori Sees Synergy in Kobo Partnership

Mondadori's GM, Riccardo Cavallero, talks with PP at the Frankfurt Book Fair about the Italian bookstore's new partnership with Kobo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kobo partnership #riccardo cavallero #italian bookstore

Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue

Time Inc., Quad/Graphics Expand Printing Partnership

Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
More news stories like this |

Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
More news stories like this |

Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this |

The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content