Independent looks to the US to drive digital-only future

Publisher to boost American presence and ‘devolve’ power from London baseThe Independent is to ramp up its presence in the US as it becomes the latest news publisher to look across the Atlantic to drive revenue and readership. After the publisher imposed brutal staff cuts following the closure of the print editions in March, it boosted Independent.co.uk’s editorial operation from a core team of about 50 to about 90, creating about 25 new roles in the UK. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-03 00:00:00 UTC ]
News tagged with: #drive revenue #print editions #core team

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Princeton U. Press Partners with Ingram to Digitize Backlist

The Princeton Legacy Library will give new life to over 3,000 out-of-print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #video series #print pages


Chicago Mayor Sets City's Independent Bookstore Day

Chicago Mayor Rahm Emanuel issued an official proclamation earlier this week, declaring Saturday, July 12 to be Chicago Independent Bookstore Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #digital publishing #holy grail


Ray Tindle reaffirms his faith in the future of local weekly newspapers

Ray Tindle, the grand old man of local newspaper publishing who remained bullish throughout the dark days of recession, is positively bubbling now. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ray tindle


Amazon Tries to Drive Wedge Between Hachette and Its Authors

Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to writers.Amazon sent a letter to authors, including Douglas Preston, proposing to extract them from the spat... Continue reading at Advertising Age

[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital book #appeal directly #ebook revenue #greater share #forrester research


Special Report: Digital Printing

Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special report #digital printing #publishing industry


College Students Prefer A Mix of Print and Digital Textbooks

According to a new survey conducted by Hewlett Packard, 78% of college students prefer to use both print and digital textbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital textbooks #survey conducted


Will a new editor find an audience for his 'religiously digital' newspaper?

In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dozen books #print version #spending half


How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #studies show


Check it Out with Michael Kelley: The Rise in Digital Pricing

Pricing has always been a sensitive topic for publishers and libraries, dating back to the advent of “big deal” style e-journal packages and the so-called serials crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital pricing #michael kelley #dating back


Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek

[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #santa monica #raised $2 #growing segment #digital advertising #michael lazerow #ben barokas


How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-03 00:00:00 UTC ]
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IBM Watson, Cookbooks, And Food's Big Data Future

IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibm watson #big data


Will digital eat the children's media world? 'It's totally going to happen!'

But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian

[ The Guardian | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed books #entertainment industry #panel session #book publishers


Independent titles slash losses by almost a third

Evgeny Lebedevs publishing company boosted by digital and cut-price i, as Evening Standards free strategy also pays offThe Independent, Independent on Sunday and 20p stablemate i slashed losses to less than £12m last year and are on track to fall below £5m this year. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
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Digital sales outstrip bricks and mortar in US

The US book and journal publishing industry sold $27.01bn of books in 2013, with ebooks hitting... Continue reading at The Bookseller

[ The Bookseller | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks hitting


Post Digital Share a Boon to Partners

At least one local newspaper publisher piloting a digital content-sharing program with The Washington Post has seen a deluge of interest from subscribers after less than a week. The Minneapolis Star Tribune reports that 7,000 of its subscribers sig ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good reason


A Kickstarter Drive to Fund AEON and ‘Black Jack’

The comics character Aaron Day, better known as Black Jack, is an African American adventurer created by comics writer, playwright and educator Alex Simmons. A Kickstarter campaign has been started to support Black Jack and the launch of AEON, a new online gaming, comics and animation platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign #online gaming