In the post-Facebook era, publishers see increase in direct traffic

Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-29 00:00:00 UTC ]
News tagged with: #mobile readers

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All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek

[ AdWeek | 2017-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #interactive content #late march #enable publishers


‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #slow burn


Facebook star Bruce the cat fundraising to publish a book

Kiwi internet sensation Bruce the cat hopes to release his own book to help teach children to be kind to animals. Bruce's owner Kathryn van Beek has started a Kickstarter page to help publish the book. Currently $11,954 has been pledged towards their goal of $20,000. The picture... Continue reading at Stuff

[ Stuff | 2017-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #real-life story #picture book


Stephen Fry: Facebook and other platforms should be classed as publishers

Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeremy paxman #martin luther #legal responsibilities


Facebook Just Lost a Big Battle to Google for Publishers

Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile... Continue reading at Advertising Age

[ Advertising Age | 2017-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #load faster #widespread adoption #mobile readers #facebook hasn #google amp


Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek

[ AdWeek | 2017-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #apple news #enable publishers


Facebook recruits its top publishers for exclusive shows

BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video tab #make shows #vox media #top publishers


Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intended audience #hearst television #ae networks #automated system


French publishers face delays and transparency issues in Facebook’s fake-news crackdown

French publishers are happy about Facebook's fact-checking initiative, but there's room for improvement. The post French publishers face delays and transparency issues in Facebook’s fake-news crackdown appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fact-checking initiative #french publishers #fake-news crackdown


You May Not See Original Facebook-Exclusive Video Content From Publishers Until August

Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek

[ AdWeek | 2017-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pushed back #multiple sources #move forward


Facebook Is Guiding Publishers Through the Rough Waters of Recent News Feed Changes

In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek

[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vice president #fake news


Best of the week: Local publishers warm up to the duopoly as Facebook errs again

This week’s top stories covered Facebook’s latest misstep, the duopoly’s relationship with local publishers and more. The post Best of the week: Local publishers warm up to the duopoly as Facebook errs again appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local publishers


Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’

At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #making money #platform publishing #candid thoughts #post publishers


Publishers are using Facebook video to drive commerce revenue

Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #balance sheets #facebook video #post publishers


Facebook publishes fake news ads in UK papers

Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World

[ BBC World | 2017-05-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ten things


‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-02 00:00:00 UTC ]
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UK publisher on Facebook: ‘They hire nice people to placate us’

“They’re our competitors. They’re an existential threat.” The post UK publisher on Facebook: ‘They hire nice people to placate us’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #existential threat #uk publisher


NewFronts publishers see an opening with recent YouTube, Facebook ad crises

One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-01 00:00:00 UTC ]
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Publishers say Facebook can save Instant Articles with better data, subscription tools

Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #subscription tools #post publishers #user data


The Beat: Publishers push back on Facebook’s dominance

Top publishing executives are focusing on strengthening direct connections with their audience. The post The Beat: Publishers push back on Facebook’s dominance appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-24 00:00:00 UTC ]
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