In 2018, the video bubble will burst

Most publishers aren’t making money from their video content on Facebook, for starters. The post In 2018, the video bubble will burst appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-12-20 00:00:00 UTC ]
News tagged with: #publishers aren #making money #video content

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Facebook video isn’t killing off YouTube — yet

More brands are publishing video directly to Facebook instead of to YouTube and then using Facebook for distribution. The post Facebook video isn’t killing off YouTube — yet appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-21 00:00:00 UTC ]
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Top 10 Web Video Series: BuzzFeed Scores With Kittens and Puppies

BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the mix. And all the feline and canine love on the Internet has propelled the clip to 5.8 million views since it was... Continue reading at AdWeek

[ AdWeek | 2014-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recommended videos #helps judge #proprietary score #data sources #pure views #chart tracks #videowatch chart


Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek

[ AdWeek | 2014-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile ads #campaigns running #brand awareness #positive sign


So Starbucks Is Really Good at Instagram Videos, Too

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. ... Continue reading at AdWeek

[ AdWeek | 2014-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tv shows #sports leagues #consumer electronics


Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media platform #agency executives #fast company #advertising week


VIDEO: Fry tells 'ugly truth' in new book

The award-winning comedian, actor and writer Stephen Fry has said his new volume of memoirs, More Fool Me, reveals the "ugly truth" about his cocaine use in the 1980s. Continue reading at BBC World

[ BBC World | 2014-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #award-winning comedian #ugly truth


'Gossip Girl' Would Be a Digital-Video Series Today, Former CW Exec Says

If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age

[ Advertising Age | 2014-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vanity fair #video content #cw network #video game #short videos #dive deeper #digital video


4 ways magazines are making video work

For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #traditional publishers


Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #additional cost #including video #entertainment industries #pilot launch #made sense #digital video #exclusive content


VIDEO: Dahl: Charlie chapters discovered

The discovery of new unpublished chapters reveals author Roald Dahl planned to include more children in his classic children's book Charlie and the Chocolate Factory but dropped them from the final version. Continue reading at BBC News

[ BBC News | 2014-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #final version #chocolate factory #classic children


Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #video strategy #youtube appeared


J.K. Rowling reveals new information about 'Harry Potter' singer Celestina Warbeck (+video)

Rowling's newest original content penned for the website Pottermore focuses on Celestina Warbeck, an 'off-stage' character whose songs are heard in the 'Potter' novels although the singer never makes an actual appearance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #actual appearance #celestina warbeck #harry potter #rowling reveals


George Orwell estate 'appalled and wryly' amused at Amazon's 'doublespeak' (+video)

'This is about as close as one can get to the Ministry of Truth and its doublespeak: turning the facts inside out to get a piece of propaganda across,' Bill Hamilton, executor of the Orwell estate, said. Amazon recently wrote a letter criticizing publisher Hachette, with which it is engaged in a... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paperback books #orwell quote #ebook prices #orwell estate #bill hamilton #facts inside


Amazon misrepresents Orwell and takes on Disney, as the pricing war intensifies (+video)

In a statement about its dispute with publisher Hachette, Amazon cited '1984' author George Orwell – while failing to understand the author's words, critics charged. Meanwhile, Amazon appears to be entering into a dispute with Disney. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #amazon appears #critics charged #amazon cited #publisher hachette


'Game of Thrones' author George R.R. Martin's children's book will be republished this fall (+video)

The book, 'The Ice Dragon,' appears to be set in the 'Game of Thrones' fictional universe. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fictional universe #ice dragon #author george


S&S Launches Video Series

'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster


VIDEO: Teenage author's publishing success

A 19-year-old student from Kent has landed a publishing deal for a book that she wrote while studying for her A Levels. Continue reading at BBC News

[ BBC News | 2014-07-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing deal #publishing success #teenage author


VIDEO: Is this the end for Archie?

One of the most famous characters in comic book history is set to bid a sad farewell. Continue reading at BBC World

[ BBC World | 2014-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #famous characters


Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print pages #video series #price tag


J.K. Rowling pens a new 'Harry Potter' story and 'Potter' theme park opens (+video)

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #robert galbraith #recently published #diagon alley #wizarding world #hermione granger #ron weasley #harry potter #short story #rowling pens