The hype for virtual reality is real. Publishers like CNN and The New York Times are devoting manpower to create more VR content. Advertisers are interested, and they themselves are looking to bake in expertise for the medium. Propelled by large investments from the likes of Facebook and Google, their belief is that consumers will soon crave VR. While some early content is getting millions of views, VR’s future is still not etched in stone. The post If they build it, who will come? An anatomy of the VR hype bubble appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-25 00:00:00 UTC ]
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It's official: With Windows 10’s Insider Preview Build 15014 for PCs and phones, Microsoft’s officially opened its ebook store, adding some nifty disk- and power-management features, too. Strategically, the ebook wing of Microsoft's Store app is probably the most important for the company. But... Continue reading at PC World
[ PC World | 2017-01-20 00:00:00 UTC ]
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Publishers are gearing up to produce hours of live video for Inauguration Day. This includes all-day live coverage from CBSN and The Washington Post, as well as a four-hour live virtual reality stream from the USA Today Network. Refinery29, meanwhile, is counter-programming the actual... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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For years, Microsoft has sold movies, TV shows, and music, in addition to apps—but not ebooks. A leaked Windows 10 build, however, shows Microsoft plans to shore up that gap in an upcoming release. The leaked build obtained by MSPowerUser reveals a dedicated section of the Windows Store where... Continue reading at PC World
[ PC World | 2017-01-18 00:00:00 UTC ]
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Google has one, Apple has one, Amazon has one, so Microsoft seems to feel that it should have one too. We're talking ebook stores, and a leaked version of Windows Mobile reveals that this is something that is due to be added to the Windows Store. While Microsoft has been slowly but surely... Continue reading at Betanews
[ Betanews | 2017-01-18 00:00:00 UTC ]
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Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a... Continue reading at Digiday
[ Digiday | 2017-01-16 00:00:00 UTC ]
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YouTube isn't the only site record labels are taking issue with when it comes to copyright infringement. Financial Times reports that music publishers want Facebook to license music that gets posted on its site and take down any user-submitted videos... Continue reading at Engadget
[ Engadget | 2016-12-29 00:00:00 UTC ]
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Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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Delegates at this year’s FutureBook Conference will be able to get hands-on experience of the latest virtual reality headsets, discuss trends in the US audiobooks market and learn how to “reach the millennial audience” with Spotify. Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Amid 'rhetoric of animosity and intolerance and the growing support for right-wing politicians,' a new conference examines the publishing community's accelerating drive for diversity. The post London Book Fair’s ‘Building Inclusivity’ Conference Explores Diversity appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-17 00:00:00 UTC ]
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Twentieth Century Fox has signed the film rights to Jessica Townsend’s Nevermoor, a children’s manuscript that was subject to an eight-publisher auction at the Frankfurt Book Fair last month. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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HTC has unveiled Vivepaper, an app that lets Vive users check out interactive, VR content from publishers like Conde Nast. After you don the headset and scan a physical AR booklet, you can peruse a virtual magazine and load up 360-degree videos, 3D c... Continue reading at Engadget
[ Engadget | 2016-10-28 00:00:00 UTC ]
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CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget
[ Engadget | 2016-10-12 00:00:00 UTC ]
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'The prohibition of books betrays so much about their times and the respective political order,' says Frankfurt's Juergen Boos ahead of Book Fair's presentation of documenta 14's new 'The Parthenon of Books.' The post Frankfurt Book Fair Presents Documenta 14: Building A New ‘Parthenon of Books’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-07 00:00:00 UTC ]
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With its building up for sale, the fate of the beloved bookstore in New York City’s West Village seemed uncertain. Now it's likely the store will have to relocate following the recently completed sale of its current location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-04 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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