The hype for virtual reality is real. Publishers like CNN and The New York Times are devoting manpower to create more VR content. Advertisers are interested, and they themselves are looking to bake in expertise for the medium. Propelled by large investments from the likes of Facebook and Google, their belief is that consumers will soon crave VR. While some early content is getting millions of views, VR’s future is still not etched in stone. The post If they build it, who will come? An anatomy of the VR hype bubble appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Ahead of the ‘Building Inclusivity in Publishing Conference’ on 13th November, The Bookseller spoke to seven panelists about their experiences of inclusivity in the sector, and what steps can be taken to accelerate change. Continue reading at The Bookseller
[ The Bookseller | 2017-11-08 00:00:00 UTC ]
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Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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The Building Inclusivity in Publishing conference, run by the London Book Fair and the Publishers Association, will return for a second year on 13th November 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-09-15 00:00:00 UTC ]
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EdTech experts Shannon McClintock Miller and Joyce Valenza discuss favorite tools and methods for bringing technology into the classroom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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Marvel's latest TV series The Defenders, which brings together heroes such as Daredevil, Jessica Jones and Luke Cage, might have just debuted on Netflix, but that doesn't mean that the comic book company is resting on its laurels. Marvel TV is using... Continue reading at Engadget
[ Engadget | 2017-08-18 00:00:00 UTC ]
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Macmillan Publishers has signed a 20-year lease at 120 Broadway, called the "Equitable Building," in lower Manhattan, and will leave Chelsea's iconic Flatiron Building. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-01 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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At least three people died Friday after a fire blazed across the upper floor of a Honolulu high-rise, shooting flames and plumes of thick, black smoke out windows and causing hundreds of residents to evacuate. The 36-story tower was not equipped with sprinklers. The fire broke out on the 26th... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-15 00:00:00 UTC ]
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Heather McDaid and Laura Jones, co-founders of publishing company 404 Ink, on bursting out of the Scottish bubble. Continue reading at The Bookseller
[ The Bookseller | 2017-07-11 00:00:00 UTC ]
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The BBC is forever playing around with new forms of storytelling, but its many experimental projects can be hard to keep track of. A 360-degree video might be published on YouTube and Facebook, for example, while an animated VR tale might launch firs... Continue reading at Engadget
[ Engadget | 2017-07-05 00:00:00 UTC ]
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When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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When the mother-daughter writing team P.C. Cast and Kristin Cast realized that 2017 would be the 10th anniversary of the publication of Marked, the first book in their bestselling vampyre-themed YA fantasy series, House of Night, they decided they wanted to do something special to celebrate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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Long before she became the resident VR expert at one of the country's top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, "I made a sculpture with mirrored fragments... Continue reading at AdWeek
[ AdWeek | 2017-05-02 00:00:00 UTC ]
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The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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Books on Islam from small Muslim publishing houses make up a rich but challenging niche market and can serve as a bridge between cultures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-22 00:00:00 UTC ]
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As we near London Book Fair, the adult coloring book tide has receded, but these Danish hygge titles are plentiful. Who's missing out? Danish publishers. The post Of Hype and Hygge: Those Books Aren’t Danish appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-09 00:00:00 UTC ]
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Reading is an engrossing and transportive experience. But what if a book could be made even more immersive? George Saunders and actor and screenwriter Graham Sack may have found one answer: virtual reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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We asked our publisher VIPs at September's Digiday Publishing Summit whether they've broken the surface of virtual or augmented reality video. The numbers show that the nascent technology has a long way to go before reaching saturation – but it's definitely on its way. Brought to you by Digiday... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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