The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights, requests and shared libraries. The IAB was set to announce it at its Mobile Marketplace conference in New York."The IAB Tech Lab's HTML5 Ad Validator is a utility for suppliers and publishers to verify that assets are matching the spec and their requirements," said Scott Cunningham, general manager of the IAB Tech Lab. "This will be critical in delivering better end-user experience and preventing problems, such as too many Javascript tags and poor build, before ad creative makes it to consumers' screens." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Forthcoming titles from religion and spirituality publishers aim to get families talking about right-to-life messaging, sex trafficking, climate change, houselessness, gender roles, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Simon & Schuster is introducing a new "multi-platform education and resources program" during this year's Banned Books Week, as part of an effort to expand the publisher's response to the book bans and challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Bill Willingham, the creator of the comic book series Fables, says you now own his work, fully and for all time. Willingham has released his work, which served as the basis for Telltale Games' The Wolf Among Us, to public domain — mostly because he can't afford to sue DC Comics. In a lengthy... Continue reading at Engadget
[ Engadget | 2023-09-16 13:00:10 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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The new manga out in August are fantastic — with supernatural coming-of-age stories, chill villains, and more. Start with Akane-Banashi by Yuki Suenaga and Takamasa Moue. Continue reading at Book Riot
[ Book Riot | 2023-08-02 10:35:00 UTC ]
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Paul Reubens 'finished a first draft' of a memoir about his life and career before he died, a representative for the Pee-wee Herman actor has confirmed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-01 18:13:09 UTC ]
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August's new nonfiction books include a memoir exploring the model minority myth, a historical look at Middle Eastern horsewomen, and more, including Mexikid by Pedro Martín. Continue reading at Book Riot
[ Book Riot | 2023-07-31 10:34:00 UTC ]
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The bestselling spirituality author and two-time presidential candidate says promoting 'The Mystic Jesus' doesn't "align" with her current campaign for the Democratic presidential nomination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Barack Obama's 2023 summer reading list is out! This year's selections showcase his usual mix of nonfiction and fiction. Continue reading at Book Riot
[ Book Riot | 2023-07-20 17:47:33 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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The release date and cover of pop icon Britney Spears' memoir have been released. Here's what you should know. Continue reading at Book Riot
[ Book Riot | 2023-07-11 16:42:00 UTC ]
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Just five months after Anthropic debuted its ChatGPT rival, Claude, the company is back with an updated version that promises longer answers, more detailed reasonings, fewer hallucinations and generally better performance. It also now scores in the 90th percentile of graduate school applicants... Continue reading at Engadget
[ Engadget | 2023-07-11 16:00:53 UTC ]
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Get ready for all things reading outdoors or indoors beside a window with these summer 2023 YA paperbacks. Continue reading at Book Riot
[ Book Riot | 2023-07-07 10:39:00 UTC ]
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The manga new releases out July 2023 include a sweet high school romance, adventures at magic school, a body swap horror story, and lots more! Continue reading at Book Riot
[ Book Riot | 2023-07-06 10:33:00 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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