IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights, requests and shared libraries. The IAB was set to announce it at its Mobile Marketplace conference in New York."The IAB Tech Lab's HTML5 Ad Validator is a utility for suppliers and publishers to verify that assets are matching the spec and their requirements," said Scott Cunningham, general manager of the IAB Tech Lab. "This will be critical in delivering better end-user experience and preventing problems, such as too many Javascript tags and poor build, before ad creative makes it to consumers' screens." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-11 00:00:00 UTC ]
News tagged with: #scott cunningham #general manager #javascript tags

Other Publishing stories related to: 'IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams'


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


Microsoft is teaming up with Semafor on AI-assisted news stories

Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It's one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against... Continue reading at Engadget

[ Engadget | 2024-02-05 12:43:20 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #multiple languages #digital media


10 New Nonfiction Book Releases of February 2024

New nonfiction books hitting shelves in February 2024 include memoirs, food stories, ex-wives, and more. Continue reading at Book Riot

[ Book Riot | 2024-02-02 12:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction book


IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday

[ Digiday | 2024-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Wonderwell Closes Publishing Operations, Partners with Greenleaf on New Imprint

Hybrid publisher Wonderwell has shut down its publishing operations, and on February 1 will launch a new imprint, Wonderwell Press, as part of the Greenleaf Book Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing operations


How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #media companies #growing number #independent publisher


Following a Successful 2023, B&N Aims to Open 50 Stores in 2024

Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #sales increases #significant growth #bookseller


9 New Nonfiction Releases to Read in January

Whether you love pop culture or self-help, are more of a memoir fan, or want to read more about science, there’s something for everyone here. Continue reading at Book Riot

[ Book Riot | 2024-01-03 11:33:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Winter 2024 YA Book Releases To Enjoy This Season (& Beyond)

Grab your TBR. It's about to explode with new titles once you dig through the winter 2024 YA book releases roundup. Continue reading at Book Riot

[ Book Riot | 2024-01-02 11:40:00 UTC ]
More news stories like this | News stories tagged with: #ya book


Apple is reportedly looking to team up with news publishers to train its AI

Apple has been noticeably missing in the list of companies with their own generative AI product, but based on a new report by The New York Times, it's looking to change that real soon. In recent weeks, Apple has reportedly started negotiating with major publishers and news organizations to ask... Continue reading at Engadget

[ Engadget | 2023-12-23 07:43:48 UTC ]
More news stories like this | News stories tagged with: #news articles #legal issues #generative ais #rights holders #john grisham #novelists


A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #privacy reckoning #digital media


Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #final episode #oral history #privacy reckoning #blurred lines #digital media


Webtoon Entertainment Expands Leadership Team

David J. Lee, previously of Impossible Foods, has joined Webtoon as its first enterprise-wide CFO and COO, and Yongsoo Kim has been promoted to chief strategy officer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
More news stories like this |


Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with: #executive team #advertising industry #today announced #vice president #general manager #conde nast


Poet Detained in Gaza Is Released, Publisher Confirms

After Mosab Abu Toha was detained by the Israeli Defense Forces on November 19, organizations including PEN International and his publisher, City Lights, called for his protection and release. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #city lights