How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

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[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Yahoo Ad Network Rolling Out Publisher-Friendly Features

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[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Publishing Revenue Slips 3.2 Percent for MSLO in Second Quarter

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[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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[ AdWeek | 2011-07-26 00:00:00 UTC ]
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[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Amazon drops price of ad-supported Kindle

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[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

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[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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GigiOM Raises $6 Million in Round Led By Reed Elsevier

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[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

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[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Transworld claims first day Madeleine sales of 40,000

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[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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Time Warner Inc. Sees Overall Revenues Rise Six Percent from Q1 2010 to Q1 2011

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[ Folio Magazine | 2011-05-04 00:00:00 UTC ]
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Report: Apple Beats Out Android Platform Use by 59 Percent

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[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

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[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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