How to create meaning and value in the metaverse

The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial commitment, exactly what it will take to win is still largely unproven. Will it simply be a “copy and paste” of the current digital landscape? Will our ad-filled 2D screens simply morph into privately owned virtual worlds overflowing with 3D ads? I think we all hope for something more. In the end, brands that actively try to right what the social web got wrong, and embrace the unique attributes of the new medium, will develop winning metaverse strategies.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2022-02-28 05:00:22 UTC ]
News tagged with: #tech companies #social web #privately owned

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Trump’s trade war means Apple’s earnings could fall by 29%

China can’t compete with America on raising tariffs, so it may choose to hinder American tech giants to show its power. As the trade war between the U.S. and China sees no signs of abating, investment banking firm Goldman Sachs says Apple’s earnings could take as much as a 29% hit if China... Continue reading at Fast Company

[ Fast Company | 2019-05-22 08:06:08 UTC ]
More news stories like this | News stories tagged with: #american companies #bloomberg reports


Can NYC's Shakespeare & Co. Create a National Indie Chain?

With a bookstore about to open in New York City's Greenwich Village and a fifth store slated to open next year at the upscale Brookfield Place mall, also in New York City, and another three or four in the works for 2020, Shakespeare & Co. is looking to create a "constellation" of bookstores... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #store slated #book machines


Macfarlane and Morris create 'ambitious' successor to The Lost Words

Robert Macfarlane and Jackie Morris have begun "an even more ambitious and necessary project” than the publishing phenomenon The Lost Words for Hamish Hamilton, entitled The Book of Birds: A Field Guide to Wonder and Loss. Continue reading at The Bookseller

[ The Bookseller | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert macfarlane #lost words #jackie morris #field guide


Chronicle Books Creates New Audio Unit

Chronicle Books is partnering with Hachette Audio to create audiobooks that, for the first time, will be marketed under the Chronicle Books brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #hachette audio


Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #visual storytelling #driving traffic


Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve failed #southern california #report adds #playing field #large part


PRH Creates Reader Loyalty Program

Under the program, readers who buy PRH books in any format will be able to collect points for purchases made at online or physical stores. After they collect 120 points, customers are eligible to receive a free book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #purchases made #physical stores #free book


Yehrin Tong to create BAMB limited edition tote

Designer Yehrin Tong will create this year’s Books Are My Bag (BAMB) limited edition tote bag design which will be available exclusively in bookshops up and down the country from Bookshop Day on Saturday 5th October.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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What the ‘Hellboy’ post-credits scene means

“Hellboy” has finally hit theaters, and one thing that’s clear before the box office receipts are even counted: This movie is hoping for a sequel. Based on the long-running comic book series created by Mike Mignola, “Hellboy” stars David Harbour as the titular half-demon, half-human who was... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mike mignola


Religion Publishing's Search For Meaning

New books offer answers to the big questions for those leery of traditional religions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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London Book Fair 2019: What a New Regime in Mexico Means for the Book Business

PW talks to Fernando Esteves, Managing Director of Ediciones SM in Mexico, about the state of the Mexican book business, and what lies ahead in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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Get 'The Cyber Risk Handbook -- Creating and Measuring Effective Cybersecurity Capabilities' ($43 value) FREE for a limited time

Cyber risk is a fast-growing enterprise risk, not just an IT risk. Yet seldom is guidance provided as to what this means. This ebook is the first to tackle in detail those enterprise-wide capabilities expected by Board, CEO and Internal Audit, of the diverse executive management functions that... Continue reading at Betanews

[ Betanews | 2019-03-09 00:00:00 UTC ]
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Shaller leaves HC for newly created role at S&S UK

Luke Shaller will join Simon & Schuster UK as c.f.o. for its UK and international dealings in a newly created role, following almost a decade with HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Profile and Aitken Alexander create academics' non-fiction prize

Profile Books and Aitken Alexander have launched the Profile Aitken Alexander Non-Fiction Prize, awarded to the best debut trade non-fiction proposal from an academic. Continue reading at The Bookseller

[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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CWA creates festival liaison role

The Crime Writers' Association has created the role of festival liaison officer to strengthen the links between crime writers and literary festivals. Continue reading at The Bookseller

[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Shrigley creates 'light-hearted' BAMB tote design for Wellcome

Visual artist David Shrigley has designed a limited edition tote, which celebrates the 10th anniversary of the Wellcome Book Prize, and which the artist says shows "a light-hearted representation of the importance of books", in support of the Books Are My Bag (BAMB) campaign. Continue reading at The Bookseller

[ The Bookseller | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary


Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its Divisions

As many publishers move to widen cross-format development of content, Bertelsmann forms a cooperative council of its companies' managing directors, in part to help create 'cross-divisional offers for creative professionals.' The post Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content alliance #publishers move #managing directors


Tim Waterstone: 'Childhood scars pushed me to create bookshop chain'

A difficult relationship with his father was one of the factors which pushed Tim Waterstone to succeed in establishing the bookshop chain that bears his name, the retail entrepreneur has revealed in an extract from his forthcoming memoir, published in the Daily Mail. Continue reading at The Bookseller

[ The Bookseller | 2019-01-29 00:00:00 UTC ]
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No more Americans? What a new sponsor could mean for the Man Booker prize

Hedge fund’s departure as £1.6m backer of the UK’s leading fiction award has prompted feverish speculation about the prize’s futurePrevious Man Booker prize winners are among those keenly awaiting the announcement of the new sponsor of the prestigious literary award, after the prize’s sponsor of... Continue reading at The Guardian

[ The Guardian | 2019-01-28 00:00:00 UTC ]
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WI14: Atwood, Morgenstern Create A Buzz Among Booksellers

Margaret Atwood and Erin Morgenstern engaged Thursday morning in conversation in front of booksellers that created a buzz lasting all day, as booksellers eagerly anticipate the release this fall of both authors' next novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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