How to create meaning and value in the metaverse

The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial commitment, exactly what it will take to win is still largely unproven. Will it simply be a “copy and paste” of the current digital landscape? Will our ad-filled 2D screens simply morph into privately owned virtual worlds overflowing with 3D ads? I think we all hope for something more. In the end, brands that actively try to right what the social web got wrong, and embrace the unique attributes of the new medium, will develop winning metaverse strategies.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2022-02-28 05:00:22 UTC ]
News tagged with: #tech companies #social web #privately owned

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Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Yoon's Adult Debut, 'Version Zero,' Creates Pre-Frankfurt Scramble

Bestselling YA author David Yoon's adult debut, a speculative thriller called 'Version Zero,' is generating major buzz in the run-up to next week's Frankfurt Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-08 04:00:00 UTC ]
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Crystal Hana Kim and Laura van der Berg on What It Means to ‘Learn to Write’

After reading and loving Crystal Hana Kim’s debut novel, If You Leave Me, it was a great joy to team up with her for a joint paperback celebration. This conversation took place at the lovely Books Are Magic in early September. We talked about what it feels like to be a year out from publication, […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-07 08:49:33 UTC ]
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Digiday Video: How publishers are creating and monetizing their video content

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday

[ Digiday | 2019-10-04 04:00:07 UTC ]
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Ella Griffiths takes on newly created role of editor for Faber's classics

Faber assistant editor Ella Griffiths has been appointed to the newly created role of editor with specific responsibility for Faber’s classics, backlist, and heritage publishing.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 02:21:36 UTC ]
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ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
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Hearst Creates Two Book Imprints

Hearst Magazines has announced the launch of two new illustrated lifestyle book imprints, Hearst Home and Hearst Kids, which are designed to take advantage of the media company’s portfolio of brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-26 04:00:00 UTC ]
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W H Smith's Pete Selby says lack of diversity means book industry is ‘failing’ children

Pete Selby, head of books for W H Smith, has called on the book industry to make the high street more diverse and inclusive for young readers, saying that diversity is going to become a "significant" part of WHS' strategy. Continue reading at The Bookseller

[ The Bookseller | 2019-09-22 19:12:13 UTC ]
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Kids’ Books Add Meaning To Christmas

New titles are examining different aspects of the Nativity scene, giving, and acceptance ahead of this year’s Yuletide celebrations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign

In looking for 'solutions and people who make a positive difference,' Frankfurt this year is assembling speakers on challenge and change. The post Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-16 10:43:08 UTC ]
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Breaking In: The Ash Family Author Molly Dektar on Creating Her Chilling Cult Fiction

Debut author of The Ash Family Molly Dektar talks about picking one project to focus on at a time, the importance of taking research trips, and how she landed her dream agent in this unabridged Breaking In interview. The post Breaking In: The Ash Family Author Molly Dektar on Creating Her... Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-10 16:00:15 UTC ]
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CWA creates new Dagger for crime publishers

The Crime Writers’ Association (CWA) has created a new category for its Dagger awards, Best Crime and Mystery Publisher of the Year. Continue reading at The Bookseller

[ The Bookseller | 2019-08-07 09:36:57 UTC ]
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Harlequin Creates Two Business Groups

The publisher will now be organized around the Harlequin Trade Publishing Group, headed by Loriana Sacilotto, and the Harlequin Brand Group, led by Brent Lewis. Angela James and Joanne Grant will leave Harlequin on July 19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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Mojave Desert creates ideal climate for Laila Lalami's story of immigrants

Why author Laila Lalami chose the Mojave desert as the setting for "The Other Americans," the latest read of the Los Angeles Times Book Club Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-17 14:00:28 UTC ]
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UN Sustainable Development Goals: Frankfurter Buchmesse’s ‘Create Your Revolution’

The 'Create Your Revolution' campaign is this year's cooperative effort for Frankfurter Buchmesse with the United Nations. The post UN Sustainable Development Goals: Frankfurter Buchmesse’s ‘Create Your Revolution’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-02 13:20:25 UTC ]
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Before Tolkien created hobbits, there were Snergs. And oh, how delightful they were!

E.A. Wyke-Smith’s overlooked masterpiece “The Marvellous Land of Snergs” is silly, spooky — and charming. Continue reading at The Washington Post

[ The Washington Post | 2019-06-26 16:00:00 UTC ]
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What it means to be ‘gender friendly’ — and some advice on how to achieve it

Lee Airton’s book ‘Gender: Your Guide’ is a vital resource toward understanding and inclusiveness. Continue reading at The Washington Post

[ The Washington Post | 2019-06-25 14:00:00 UTC ]
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DOJ creates short-list for favored bidders on Sprint/T-Mobile assets

The vultures have begun to circle as cable companies eye assets Bellevue-based T-Mobile US Inc. plans to sell to win regulatory approval for its proposed $26.5 billion merger with Sprint Corp.   The U.S. Department of Justice has lined up a short-list of favored bidders that could potentially... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-06-14 12:44:51 UTC ]
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Samsung’s AI Lab Can Create Fake Video Footage From a Single Headshot

Deepfake technology may be reaching a point where a single Facebook profile picture is enough material for someone to literally put words in your mouth. Researchers at Samsung's artificial intelligence lab in Russia published a paper this week outlining a technique by which a portrait image can... Continue reading at AdWeek

[ AdWeek | 2019-05-23 18:23:56 UTC ]
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Elections in India and the EU Mean a Flood of Homegrown Fake News

“Stupefying speed.” Bloomberg checked in with Vishvas News, Facebook’s largest Indian-language fact-checking contractor, to see how things went during India’s general elections. (Results Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-23 18:00:08 UTC ]
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