The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial commitment, exactly what it will take to win is still largely unproven. Will it simply be a “copy and paste” of the current digital landscape? Will our ad-filled 2D screens simply morph into privately owned virtual worlds overflowing with 3D ads? I think we all hope for something more. In the end, brands that actively try to right what the social web got wrong, and embrace the unique attributes of the new medium, will develop winning metaverse strategies.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-02-28 05:00:22 UTC ]
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A new literature events company called Story Machine Productions plans to "revolutionise the experience of books" by creating "immersive performances" at festivals inspired by book content alone. Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek
[ AdWeek | 2018-07-26 00:00:00 UTC ]
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Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
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From July 31 to August 5, IKEA Wembley shoppers in London can book slots in its new Reading Room, featuring books on the 2018 Man Booker Prize for Fiction longlist. And they'll get to take their book home free of charge. The post IKEA and the Man Booker Prize Create Reading Rooms With Free Books... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
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Hachette Children’s Group and New Writing North are creating a new award for debut children’s writers from the North of England. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Space travel is the subject of a new conference from Nature Research and NASA, and Springer Nature creates two new journals in applied science and medicine. The post Springer Nature Opens New Journals; Nature Research Creates New Conference With NASA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-12 00:00:00 UTC ]
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A study of how Facebook, Google and Microsoft have applied the EU’s new GDPR rules shows users are being manipulatedOne of the most influential books published in the last decade was Nudge: Improving Decisions About Health, Wealth and Happiness by Richard Thaler and Cass Sunstein. In it, the... Continue reading at The Guardian
[ The Guardian | 2018-07-08 00:00:00 UTC ]
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#nobel prize
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AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been... Continue reading at Advertising Age
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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Archive of political content becomes batleground between publishers and platformsGeorge Orwell wrote in his essay Politics and the English Language: “In our age there is no such thing as ‘keeping out of politics’. All issues are political issues.” When Facebook constructed a new archive of... Continue reading at The Guardian
[ The Guardian | 2018-06-24 00:00:00 UTC ]
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President Obama during a news conference in 2012. The former president has shared his recent reading list. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
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A new, refreshing bible for young black women aims to speak to a demographic neglected by mainstream self-help. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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In her rant against Penguin Random House, Lionel Shriver claimed ‘diversity’ is no longer a general-purpose nounThe novelist Lionel Shriver was vexed this week about Penguin Random House’s new aim for its authors and staff “to reflect the UK population taking into account ethnicity, gender,... Continue reading at The Guardian
[ The Guardian | 2018-06-13 00:00:00 UTC ]
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Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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Amazon is to create a new fulfilment centre in South West Sydney to bolster its expansion into Australia. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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#boost sales
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We spoke with Eisner and Harvey Award-winning graphic novelist Jaime Hernandez about his children's debut, 'The Dragon Slayer: Folktales from Latin America.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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Pearson has filed its gender pay gap report ahead of new government regulations, showing its overall median gender pay gap in 2017 was 15%, while the mean gap was 21%. Continue reading at The Bookseller
[ The Bookseller | 2018-03-20 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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From Brazil, China, India, and the UAE, five children's book publishers spoke the growing urgency to build young readership as competitive digital enticements grow more seductive. The post Five Viewpoints on Creating Tomorrow’s Readers: Literacy, Digital, and Children’s Books appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-05 00:00:00 UTC ]
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The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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