How to create meaning and value in the metaverse

The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial commitment, exactly what it will take to win is still largely unproven. Will it simply be a “copy and paste” of the current digital landscape? Will our ad-filled 2D screens simply morph into privately owned virtual worlds overflowing with 3D ads? I think we all hope for something more. In the end, brands that actively try to right what the social web got wrong, and embrace the unique attributes of the new medium, will develop winning metaverse strategies.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2022-02-28 05:00:22 UTC ]
News tagged with: #tech companies #social web #privately owned

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SIBA Bids to Create Eureka Moments

The Southern Independent Booksellers Association is preparing to hold its first ever “EUREKAsiba” on February 20 in Atlanta, a day-long event aimed at inspiring booksellers to think outside the box. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-14 00:00:00 UTC ]
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Bath Spa creates ghost tale which personalises to every reader

A two-year literature research project at Bath Spa University has culminated in a digital ghost story which personalises the “haunting” to each reader through their mobile phone. Continue reading at The Bookseller

[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers

Facebook is increasingly seeking to buy publishers' shows outright for its Watch video tab, which would limit the money publishers could make from the platform. The post Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-20 00:00:00 UTC ]
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Disney-Fox deal: what it means for the Murdochs and their media empire

Family retains control of Fox News and News Corp newspapers including the Sun, Times and Wall Street JournalRupert Murdoch has been giving particular attention to who takes over control of his media interests since 2014, when Lachlan returned to the family business a decade after leaving... Continue reading at The Guardian

[ The Guardian | 2017-12-14 00:00:00 UTC ]
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Russia’s Eksmo-AST Creates New Imprint To Capitalize on Nonfiction Demand in Marketplace

Amid interest in nonfiction among young adult Russian readers, Eksmo-AST opens a new imprint, Bombora, with an eye to Western rights sales. The post Russia’s Eksmo-AST Creates New Imprint To Capitalize on Nonfiction Demand in Marketplace appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-04 00:00:00 UTC ]
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Pelican Expands the Meaning of ‘Regional’

With a history stretching back 91 years, the Gretna, La., publisher has repeatedly adapted to meeting the changing demands of the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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Fifty Independent Latin American Publishers Create a Rights ‘Hot List’ at Frankfurt

A group of independent Latin American publishers curated a 'hot list' at the Frankfurt Book Fair to promote their latest literary titles to right buyers. The post Fifty Independent Latin American Publishers Create a Rights ‘Hot List’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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Child says children need 'more space to create'

Children’s laureate Lauren Child has called for kids to have "more space to create" and warned about the negative impact of social media on the younger generation whilst giving the annual BookTrust lecture last night (19th October). Continue reading at The Bookseller

[ The Bookseller | 2017-10-21 00:00:00 UTC ]
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What a Hearst Acquisition of Rodale Would Mean for Magazineland

New York Post "Media Ink" columnist Keith Kelly has a report in this morning's paper that makes a current magazineland rumor and presumptionthat Hearst will buy Rodaleseem to be nearly a done deal. Kelly writes,The Hearst board of directors meets Wednesday and is expected to approve the deal to... Continue reading at Advertising Age

[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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Stan Lee to Create New Audiobook/Podcast for Audible

The legendary comics creator is teaming with Amazon's Audible platform to produce a full cast multi-voice audiobook that will be aired as a serialized podcast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-27 00:00:00 UTC ]
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Marvel legend Stan Lee is creating an original story for Audible

Comic book fans (and comic book movie fans) are very familiar with Stan Lee, who has a cameo in pretty much every Marvel movie. Now, the legendary Marvel writer is creating yet another shared universe. Variety exclusively reports that Stan Lee will p... Continue reading at Engadget

[ Engadget | 2017-07-21 00:00:00 UTC ]
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As Blue-Chip Publishers Reinvent Themselves, What Does It Mean for the Industry?

Execs weigh in on existential change at Time Inc., Rodale, and Wenner Media. The post As Blue-Chip Publishers Reinvent Themselves, What Does It Mean for the Industry? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-07 00:00:00 UTC ]
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BookExpo 2017: Neil Patrick Harris, Lemony Snicket, and Chris Harris Create Magic

In an event billed as “A Fortunate Stage Talk,” actor Neil Patrick Harris, of "Doogie Howser" and "How I Met Your Mother" fame, who currently stars as Count Olaf in the TV adaptation of "A Series of Unfortunate Events," will reunite with Chris Harris (no relation), who was the executive producer... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek

[ AdWeek | 2017-05-25 00:00:00 UTC ]
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Horowitz's UK publisher says it did not warn author off creating black character

Anthony Horowitz children's publisher at Walker has said it would not instruct authors on whether or not to include characters of a different race or background in their books. Continue reading at The Bookseller

[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Amazon to create 1,200 new jobs with new Warrington fulfilment centre

Amazon is creating 1,200 new permanent jobs with the opening of a new fulfilment centre in Warrington. Continue reading at The Bookseller

[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Quarto Group’s New Argentinian Partnership Creates a Spanish-Language Imprint

Quarto Iberoamericana addresses a market of up to 550 million Spanish-language citizens, as distribution channels are arranged to deliver translations. The post Quarto Group’s New Argentinian Partnership Creates a Spanish-Language Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-27 00:00:00 UTC ]
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London Book Fair 2017: For Publishers, Business Is Booming, but Brexit Means Uncertainty

For a second year in a row, publishers arrived at the London Book Fair with the wind at their backs. Will Brexit change that? Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-14 00:00:00 UTC ]
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Quarto’s ‘Scratch & Create’ Chases the Adult Coloring Book Market

Instead of coloring-in, adults—Quarto's team hopes—will want to scratch-off. The company has eight titles in the pipeline for this year. The post Quarto’s ‘Scratch & Create’ Chases the Adult Coloring Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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