Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are problems of discovery. Plus, it lowers the bar of quality at which the content can be viewed. The post How The Economist is getting more reach for VR content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-21 00:00:00 UTC ]
News tagged with:
#vr content
#brand advertisers
#easy access
Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#lightning source
#copyright infringement
Marian Keyes' latest novel Grown Ups (Michael Joseph) has reached number one in the fiction charts in five countries this week – a first for the bestselling author. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 19:00:47 UTC ]
More news stories like this | News stories tagged with:
#marian keyes
#reached number
#fiction charts
#bestselling author
Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
More news stories like this | News stories tagged with:
#big stories
#big part
#multiple channels
#unique opportunity
Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#visual storytelling
#literary agency
Coven, an English language bookshop and café in Paris, has fulfilled its crowdfunding goal of around £21,000 to open a store dedicated to "intersectional feminism, engaged literature and ethical hospitality". Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 16:28:22 UTC ]
More news stories like this | News stories tagged with:
#bookshop
The Association of Universities in the Netherlands (VSNU), The Netherlands Federation of University Medical Centres (NFU), The Dutch Research Council (NWO), and the global information and analytics business Elsevier, have reached a framework Open Access agreement. Continue reading at The Bookseller
[ The Bookseller | 2019-12-22 21:27:14 UTC ]
More news stories like this |
Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with:
#finding success
#branded content
#display advertising
#ad blockers
#bonnier
Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with:
#sell content
#effective ways
#make money
#publishing industry
Martin Scorsese’s mob movie was streamed by more than 26m accounts worldwide, securing 13.2m views in its first five days in the US aloneNetflix has announced that Martin Scorsese’s new mob movie The Irishman has been watched by over 26m accounts in its first seven days on the streaming... Continue reading at The Guardian
[ The Guardian | 2019-12-11 11:39:42 UTC ]
More news stories like this | News stories tagged with:
#streaming service
#martin scorsese
#2m views
#running time
#nielsen
Margaret Wilkerson Sexton’s new novel explores family ties and the complications of race. Continue reading at The Washington Post
[ The Washington Post | 2019-12-10 17:25:19 UTC ]
More news stories like this |
The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 12:05:56 UTC ]
More news stories like this | News stories tagged with:
#reach readers
#university presses
YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | News stories tagged with:
#video platforms
#product manager
#ad spend
#nielsen
The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#advertising side
#big thing
#full interview
#digital media
The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 09:05:26 UTC ]
More news stories like this |
News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with:
#news corp
When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 22:09:18 UTC ]
More news stories like this | News stories tagged with:
#investigative journalism
#steven spielberg
#justin timberlake
#idris elba
#marvelous mrs
#anthology
Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday
[ Digiday | 2019-10-04 04:00:07 UTC ]
More news stories like this | News stories tagged with:
#digiday video
#video content
#big part
#growth opportunities
#key biscayne
#asked execs
#publishing summit
From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-20 01:24:30 UTC ]
More news stories like this | News stories tagged with:
#ill effects
The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | News stories tagged with:
#television shows
#nielsen