Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Hachette UK has acquired Nicholas Brealey Publishing in a deal that includes the company’s U.S. imprints Davies L. Black and Intercultural Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-16 00:00:00 UTC ]
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Thomas Nelson has struck a deal with Passion Conferences--a Christian organization that holds conferences for college-aged youth--to partner on a line of trade books. Such conferences are a robust venue for promoting and selling books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-15 00:00:00 UTC ]
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The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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If you are looking for an authoritative take on the history of the scholarly publishing business, there are few with more authority than John J. Regazzi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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With 37m YouTube subscribers, Swedish gamer teams up with Penguin Random House for 250-page collection of ‘advice and inspirational quotes’With more than 37m subscribers, Felix ‘PewDiePie’ Kjellberg is one of the biggest stars on YouTube. Now he’s hoping to take bookshelves by storm too.The... Continue reading at The Guardian
[ The Guardian | 2015-06-12 00:00:00 UTC ]
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The former Elsevier CEO is the author of a new book, Scholarly Communications: A History from Content as King to Content as Kingmaker Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Julie Pickford has written a diary novel, but it will focus on her life in 1976, rather than her time working with ex-BBC chat-show hostFirst it was Kay Burley, then former TV producer and Channel 4 and Sky exec Jacquie Lawrence publishing a novel, now Monkey hears another telly type has taken... Continue reading at The Guardian
[ The Guardian | 2015-06-12 00:00:00 UTC ]
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Small press And Other Stories will produce no books by men in 2018 in answer to Kamila Shamsie’s call for direct action to beat gender bias in publishingSmall press And Other Stories has answered author Kamila Shamsie’s provocative call for a year of publishing women to redress “gender bias” in... Continue reading at The Guardian
[ The Guardian | 2015-06-11 00:00:00 UTC ]
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This July, the first titles will appear from Oetinger34, a creative platform for authors, illustrators and readers launched by German publisher Oetinger in 2014. The post Oetinger34, Community-Based Publishing Platform, To Release First Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday
[ Digiday | 2015-06-11 00:00:00 UTC ]
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Our June 2015 selection from BlueInk Review, a service which reviews self-published books. All titles are deemed worth of further consideration. The post June 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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I spent this past weekend in Philadelphia at the Local Independent Online News Publishers conference with local journalists and publishers from around the United States. Speakers discussed everything from online audience trends, revenue generation id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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An adult colouring book inspired by the characters and settings of George R R Martin's A Song of Ice and Fire novels is set for publication in the US this autumn. Bantam in the US has acquired The Game of Thrones Colouring Book in a deal for world rights with Kay McCauley at Aurous Inc. A UK... Continue reading at The Bookseller
[ The Bookseller | 2015-06-10 00:00:00 UTC ]
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Changes in VAT designed to force Amazon to pay higher tax rates is complicating direct sales for self-published authors, potentially strengthening Amazon. The post In Europe, VAT Changes Hit Self-Published Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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Publishers must shape their own policies on allowing their titles to be digitally loaned in libraries, according to Publishers Association c.e.o. Richard Mollet. His comments follow the publication of a report into remote e-lending pilots carried out in four library authorities around the UK,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-10 00:00:00 UTC ]
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Mary Glenn, former associate publisher at McGraw-Hill Professional, has been named publisher of Humanix Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
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Eric Yang, CEO of Korea's RHK, reflects on the state of the Korean book market and the West's inability to fully engage with Asian publishing — yet. The post RHK’s Eric Yang on East/West Publisher Relations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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Georg Reuchlein, who was named 2014 Publisher of the Year by Germany's 'BuchMarkt' magazine, talks digitization, discoverability and the German thriller he's publishing this season that he described as "a kind of Berlin 'Chinatown.'" Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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Russian publishers are fighting a government mandate that requires them to offer ebook editions of all their titles for a new national digital library. The post Russian Publishers Balk at Government Ebook Mandate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-09 00:00:00 UTC ]
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