Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Georg Reuchlein, who was named 2014 Publisher of the Year by Germany's 'BuchMarkt' magazine, talks digitization, discoverability and the German thriller he's publishing this season that he described as "a kind of Berlin 'Chinatown.'" Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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All of the company’s adult imprints will now be published under a new division, Penguin Random House Canada Publishing Group, while the company's children's divisions have been united under Tara Walker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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Author Kamila Shamsie is “right to draw attention” to gender inequality in publishing, but her suggestion of a year in which only books by women are published has been greeted with mixed views by the trade. Writing in the latest issue of The Bookseller, Shamsie [pictured] said 2018 – the 100th... Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Ben Denckla continues his discussion of the challenges of creating ebooks that incorporate challenging elements present in a wide variety of Jewish books. The post The State of Jewish Digital Publishing (Part 2) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-09 00:00:00 UTC ]
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Russian publishers are fighting a government mandate that requires them to offer ebook editions of all their titles for a new national digital library. The post Russian Publishers Balk at Government Ebook Mandate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-09 00:00:00 UTC ]
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Prior to the launch of its Africa edition, Quartz was still seeing between 100,000 - 150,000 monthly readers originating from the continent. For editor-in-chief Kevin Delaney, that wasn't much of a shock. The digital pure-play's focus on ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
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The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday
[ Digiday | 2015-06-09 00:00:00 UTC ]
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Ben Denckla outlines the challenges of creating reflowable digital texts that incorporate challenging elements present in a wide variety of Jewish books. The post The State of Jewish Digital Publishing (Part 1) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-08 00:00:00 UTC ]
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On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
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Larry Kramer, publisher and president of USA Today since 2012, is leaving the newspaper and joining the board of directors of the new Gannett, the company announced today.Mr. Kramer's departure comes as Gannett, owner of 82 daily newspapers including USA Today as well as 46 local TV stations,... Continue reading at Advertising Age
[ Advertising Age | 2015-06-08 00:00:00 UTC ]
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About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
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It is clear that there is a gender bias in publishing houses and the world of books. Well, enough. Why not try something radical? Make 2018 the Year of Publishing Women, in which no new titles should be by menSeveral years ago, Martin Amis chaired a literary festival panel on “The Crisis of... Continue reading at The Guardian
[ The Guardian | 2015-06-05 00:00:00 UTC ]
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Editor & Publisher Magazine has announced its call for entries for the 2015 EPPY™ Awards, honoring the best in digital media. Now in its 20th year, this international contest has broadened its scope to keep up with the ever-changing Int ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-05 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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Your backlist content is a goldmine of licensing revenue. Michael Healy offers three tips for publishers to increase their revenue from permissions. The post Licensing Solutions for a Changing Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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Karen Thomas has been named to replace Brenda Knight as publisher of Cleis Press and Viva Editions. Cleis will move from its current California offices to parent company's Start Publishing's Jersey City offices this July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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China, BEA's guest of honor this year, was the enthusiastic host to the May 28th BEA panel on Children's and YA literature in China and America. Their interest in children's literature was evident. But the event required a lot of patience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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Argentina's government has propped up the book business, but with this year's election and economic stagnation, publishers remain uncertain of the future. The post Argentina’s Publishers Face Political, Economic Uncertainty appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
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