Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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Google has launched News Lab, a one-stop website that shows journalists how its tools can help them research, report and promote their stories. The intent is to "collaborate with journalists and entrepreneurs to help build the future of media." Google is joining a crowded field of websites... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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Catalonia, which sits in the northeast region of Spain, counts 7 million inhabitants. But, with a population that reads as readily in Spanish as it does in Catalan, local publishers face numerous hurdles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
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As YouTube stars start to publish books they are bringing their millions of fans into bookstores, giving the book business an unlikely windfall. The post Publishing Turns to YouTube for Salvation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
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HarperCollins will publish the first co-written novel from Wilbur Smith in September this year. The book, titled Golden Lion, will be co-written by historical fiction author Giles Kristian. Golden Lion will revisit one of Smith's best-known series, following the adventures of the Courtney... Continue reading at The Bookseller
[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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Inkshares, a crowdfunded book publishing platform, is working with indie bookstores to help them launch their own imprints.A fledgling publishing company is offering a new tool to indie bookstores: crowdfunded imprints.Read Full Story Continue reading at Fast Company
[ Fast Company | 2015-06-20 00:00:00 UTC ]
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Publishers’ contracts with Amazon could become void if the European Commission (EC) finds that the online retailer has acted illegally in terms of its ebook distribution practices and its relationship with publishers. Continue reading at The Bookseller
[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers&rdquo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-19 00:00:00 UTC ]
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Rosen Publishing will move the editorial and production operations of Jackdaw Publications to New York City where it will operate as an autonomous imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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Penguin Random House (PRH) Children’s will this autumn release a series of colouring books for a crossover audience based on classic novels. Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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After attending a panel discussion on 'The Crisis of American Fiction,' in which an all-male panel discussed only male authors for an entire hour, author Kamila Shamsie began to research the dearth of women in publishing and literary fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-18 00:00:00 UTC ]
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Lucky magazine, once a blockbuster, genre-defining title for owner Conde Nast, has suspended its print operations, halting a plan to shift from publishing 10 times a year to quarterly, according to a person familiar with The Lucky Group, which publishes the magazine. The person did not know when... Continue reading at Advertising Age
[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
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Penguin Random House's new OMG Shakespeare series “takes the Bard’s original prose and replaces it with slang, text speak, and emoticons.” OMG, indeed. The post Poor Shakespeare: PRH Publishes Bard’s Plays in Emojis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
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Seeing a boom in YA book sales, Argentine publishers are now chasing global trends and marketing to a younger demographic to help boost prospects. The post Argentine Publishers Chase YA Book Sales Boom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-16 00:00:00 UTC ]
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Media executives said it's not unusual to book a dozen or so meetings during the day and then hit five or six parties at night. As for sleep? You can do that when you get stateside."It's a beautiful place, but it's no vacation," said Jon Steinberg, North American CEO of The Daily Mail. "It's... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
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