Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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The venerable Berkshire Eagle of Pittsfield, founded in the 1890s and winner of the 1973 Pulitzer Prize for editorial writing, recently published a racist column by a “conservative activist” named Steven Nikitas. After outraged re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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The backlist of Patrick Süskind’s titles, the internationally acclaimed bestseller Perfume and its follow-up The Pigeon, have been made available in ebook for the first time from today by publisher Hamish Hamilton. Simon Prosser, publishing director of Hamish Hamilton said: "We could not be... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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Scholastic is the world’s largest publisher and distributor of children's books and was established in 1920. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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French publishers’ net income fell by 1.3% last year to €2,652m from €2,687m in 2013, although the picture is “encouraging” for the first half of this year, the book trade publication Livres Hebdo has reported. This was the fourth year running showing a decline, even though the drop was less... Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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Franz Cornelsen is one of Germany’s largest publishers and providers of learning services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Hachette Livre is the world’s third-largest trade book publisher for the general public and educational markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Sanoma is comprised of Consumer Media and Learning, a consolidation that took effect on January 1, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Cengage Learning is a leading educational content, technology and services company for the higher education and K–12, professional and library markets worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The growing complexity of international book publishing is reflected in this year’s ranking of the world’s largest publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Italy’s De Agostini S.p.A. is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Kodansha was started by Seiji Noma in 1909 as a spin-off of the Dai-Nippon Yūbenkai (Greater Japan Oratorical Society). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The Belgium-French group Media Participations is the largest comic book publisher in Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The Bonnier Group is a family-owned international media group based in Sweden with a presence in the U.S., Germany, the U.K. Eastern Europe, and elsewhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Gruppo editoriale Mauri Spagnol (GeMS) is a privately held publishing group and the third largest publisher in Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Egmont is a leading Nordic media group that includes Nordisk Film, Norway’s TV 2, and PlayStation distribution along with book publishing. The company is active in 30 countries with 6,600 employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The Weka Specialist Publishing House for Public Authorities and Industry was founded by Werner and Karin Mützel in 1973. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Shinchosha Publishing Company was founded in 1896 and publishes general literature, fiction, non-fiction, fine arts, philosophy and dictionaries as well as Mangas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Wiley was founded in 1807 and competes in three markets represented by its core divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The Thomson Corporation and Reuters Group PLC merged to form Thomson Reuters in 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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