Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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Gallic Books will now operate under the umbrella company name Belgravia. The publisher of translated French fiction and non-fiction will operate under the new name along with its new imprint Aardvark Bureau, run by Scott Pack, and the company’s independent bookshop Belgravia Books. All parts... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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Download and read the latest Publishing Perspectives magazine on leadership in global publishing and book business trends in countries around the world. The post Download: 2015 Global Publishing Magazine and FBF Preview Guide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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At HarperCollins UK's annual summer party for its authors, UK CEO Charlie Redmayne could not have sounded more positive about the firm's direction in 2015. The post HarperCollins UK CEO says “Publishing Entering a Golden Age” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Last fall, things looked as bleak as they ever have when it became publicly known that the Tampa Bay Times, like so many newspapers around the country, was struggling financially. “If you are uncertain about your standing with the Ti ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-14 00:00:00 UTC ]
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Industry vet Michael Bhaskar's digital publisher Canelo launches this week with two titles and is offering 50-60% royalties, giving UK authors new options. The post New Publisher Canelo Offers UK Authors Strong Incentives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Ovum’s new Digital Consumer Publishing Forecast is published tomorrow. It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
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Aija Mayrock, a 19-year-old author, found surprising success when her self-published 'The Survival Guide to Bullying' was picked up by Scholastic. The post Self-Published Survival Guide to Bullying Goes Big appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-13 00:00:00 UTC ]
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Virago Modern Classics will this August publish a collection of the Armitage Family stories by Joan Aiken. The Complete Armitage Family Stories will be the first collection of the stories ever printed, and will be published in paperback on the 8th August (£8.99). Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Ken White, former manager of San Francisco’s Books Inc., has launched Query Books, a publishing company focusing on republishing significant LGBT books. The post New Publisher Query Books Focuses on Lost LGBT Classics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-11 00:00:00 UTC ]
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Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pay ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-10 00:00:00 UTC ]
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In the excerpt, an older Scout returns home from New York, and readers learn surprising news about her brother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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An accomplished audiobook narrator, Amy Rubinate has always been comfortable in front of the microphone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Today, being a media company takes tech chops. Along with creating home-grown CMS, publishers often boast about their engineering prowess. From Time Inc., with 1,000 technologists, to The Huffington Post with 100, there is a wide range of how many technology employees publishers have on staff --... Continue reading at Digiday
[ Digiday | 2015-07-09 00:00:00 UTC ]
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Novelist Kerry Hudson is setting out ‘a provocation’ calling for wholesale change to encourage and reflect broader spectrum of voicesThe award-winning novelist Kerry Hudson is set to make a bold call for change in UK publishing, which she believes is failing “to reflect the extraordinary... Continue reading at The Guardian
[ The Guardian | 2015-07-09 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has appointed Heather Crossley, current publisher of Ladybird Books, to the newly created role of pre-school and baby publisher. Starting in early autumn, Crossley will create a new pre-school and baby imprint. She will report directly to c.e.o. Hilary Murray... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Roger Tagholm imagines what it would be like if the publishing world adopted the traditions of Wimbledon and lawn tennis. The post If Publishing Were Like Wimbledon… appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-08 00:00:00 UTC ]
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Earlier this year, HarperCollins announced four new global offices as part of an effort to expand its worldwide publishing program. The move came in the wake of HC's acquisition of Harlequin and, for those involved, like Heleen Buth, editorial manager of HarperCollins Holland, the transition... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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