Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-07-23 00:00:00 UTC ]
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A selection of the top ten books that have received five star reviews on IndieReader, a service which reviews self-published books. The post IndieReader’s Top 10 Five-star Reviews of Self-Published Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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Erin L. Cox looks at her career in publishing and wonders, does the number of female CEOs really measure the impact women have on the publishing business? The post On Being a Woman in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-22 00:00:00 UTC ]
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Independent Newspapers argues that €1.25m defamation award was disproportionate and has a ‘serious chilling effect’ on freedom of expression Ireland’s Independent Newspapers’ group is to challenge Irish defamation laws at the European Court of Human Rights, reports the Irish Times. The newspaper... Continue reading at The Guardian
[ The Guardian | 2015-07-22 00:00:00 UTC ]
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We’re building tools to help video publishers grow their businesses on Facebook, and we’re excited to announce two new updates that give publishers more control over how their videos are organized and shared. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-22 00:00:00 UTC ]
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"Why are we still getting humans to do the work of computers?" Regular FutureBook contributor Emma Barnes of Bibliocloud and Snowbooks sees paperclip-and-pencil jobs in publishing as where industry newcomers get off on the wrong foot. And she follows the meager money upstairs to find little... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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The book industry remains largely white and middle class, while efforts are being made to boost socio-economic and ethnic diversity in publishing. The post Diversity in UK Publishing Still a Challenge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-21 00:00:00 UTC ]
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Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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The motorsports niche publisher, David Bull Publishing has hired Broadwater & Associates to arrange the sale of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Two Roads has acquired an originally self-published memoir by the general manager of Opera Holland Park. Michael Volpe’s Noisy at the Wrong Times was chosen by The Bookseller’s Caroline Sanderson as an Independent Author pick in April, and was named by the Sunday Times as one of its “100... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Faber has appointed Mitzi Angel - currently at Farrar, Straus & Giroux in New York - to the new role of publisher for all its adult publishing. Angel, who will move back to the UK to take up the position, will join the Faber Board and will report to Stephen Page, who up until now has... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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As part of the publication of Kimberly Yorio's 'The Joy of Writing a Great Cookbook,' Yorio and her publisher, Page Street, have launched a contest featuring a cookbook contract with Page Street as the main prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Publishers trying to make heads or tails of Facebook video can learn a thing or two from food sites. Two of the most popular Facebook video publishers cover food: BuzzFeed food got 390 million Facebook video views in June, while video network Tastemade's output was watched 165 million views... Continue reading at Digiday
[ Digiday | 2015-07-20 00:00:00 UTC ]
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The rise of Facebook, Twitter and even Snapchat as viable news-consumption and distribution platforms has forced publishers to do some soul-searching. More people are getting their news via the platforms rather than through publishers themselves, thr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-17 00:00:00 UTC ]
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As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at Digiday
[ Digiday | 2015-07-17 00:00:00 UTC ]
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IPR License is reporting that demand for self-publishing audiobook rights has risen 58% over the first half of 2015. The post Self-Published Audiobook Rights on the Rise, says IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-17 00:00:00 UTC ]
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HarperNonFiction will publish the first book by New Zealand YouTube star Jamie Curry in time for Christmas 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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Jon Woolcott, formerly of Waterstones and Stanfords, is to join Dorset-based publisher Little Toller. Woolcott will work at the publisher three days a week, helping to grow the business. Little Toller, based in Toller Fratrum, was established in 2008 and specialises in non-fiction titles... Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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Here's another one for the Twitter-is-becoming-Facebook files: some article previews to external sites have started auto-expanding in your timeline on Android and iOS devices. As you browse your feed, you'll notice that tweets from some publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-16 00:00:00 UTC ]
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