Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
News tagged with:
#paying subscribers
#b2b publications
#hanley wood
#phone calls
#ll notice
#free e-book
#e-book
#digital content
#magazine publisher
Publishers need to communicate better with authors, pay them more and utilise writers’ skills to market books, but most writers would still choose to be published traditionally, a survey has found. The Do You Love Your Publisher? survey, co-produced by authors Harry Bingham (in the UK) and Jane... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors call
#authors based
#market books
#jane friedman
#traditionally published
Publishers and agents have agreed a set of guidelines for negotiating author contracts, following concerns author payments were being delayed. The Publishers Association (PA) and Association of Authors’ Agents (AAA) said the guidelines were designed to “speed up the process for the benefit of... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#agents agree
#agents aaa
When Sweetwater Books declined to publish a book with a co-author's biography that mentioned a "partner," the book found a new, better home: Scholastic. The post Happy Ending for Gay Author Thwarted by Small Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#happy ending
#small publisher
Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
More news stories like this |
Spain-based Dosdoce.com this week released an English language version of its 2014 report “New Business Models in the Digital Age.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spain-based dosdoce
#business models
#digital age
Even today Berthe Amoss shows no signs of slowing down as she prepares for the upcoming release of her young adult mystery 'Mischief and Malice,' the follow-up to her 1979 book, 'Secret Lives.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming release
#secret lives
Avon's digital-first imprint Maze has signed a novel from self-published author Amy Lynch. Editor Caroline Kirkpatrick signed world all language rights in Bride Without a Groom in a deal with agent Frank Fahy. The novel will be published as an ebook on 7th May. Kirkpatrick said: "With the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#language rights
#full swing
#romantic comedy
Reporter corners Deepak Chopra; pollsters release new data on unbelievers and the unchurched. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
More news stories like this |
Greek literary agent Evangelia Avloniti on how publishers in the economically embattled country are faring, fears of "Grexit" and why nonfiction has become so popular among Greeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
More news stories like this |
After selling more than 2m ebooks under her own steam, the DIY star has now sold ‘dark, sexy’ Madame X trilogy to Berkley BooksRomance novelist Jasinda Wilder has become the latest self-published writer to land a major deal with a mainstream publisher, after her “dark, sexy” Madame X trilogy was... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#2m ebooks
#major deal
Facebook traffic is the new elixir of news publishers, but don’t write off The Drudge Report, a reliable traffic firehose since 1996. The Web 1.0 news aggregator sends millions of pageviews to publishers including The New York Times, Bloomberg and The Washington Post. Drudge outranks social... Continue reading at Digiday
[ Digiday | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#publishers including
#post publishers
#love-hate relationship
#drudge report
#facebook traffic
Local book industry argue changes proposed in Harper Review will impact their bottom line and may see less long-term investment in Australian writersAustralian publishers would be less likely to support, nurture and develop talented writers like Tasmania’s Richard Flanagan if the Australian... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bottom line
#richard flanagan
#import restrictions
"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile device
#mobile devices
#targeted ads
Harper Lee is, according to the state of Alabama, well enough to have signed off on the release of her forthcoming novel, 'Go Set a Watchman.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
#sara lloyd
#pan macmillan
#virtual worlds
Our April 2015 selection of reviews from BlueInk Review, a service which reviews self-published books. The post April 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top reviews
#self-published books
#blueink review
In recent ears, the big question surrounding digital rights management (DRM) software in publishing has been whether or not publishers should use it at all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sony debuts
Taylor & Francis Group has appointed Leon Heward-Mills as global publishing director, journals, taking on a leadership role for the worldwide editorial team. Heward-Mills joins Taylor & Francis from Society of Endocrinology, where he was chief executive and m.d. of its commercial... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leadership role
Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spanish markets
#digital evolution
#revenue potential
#publishing sector
Saudi Arabia's Obeikan is a leader in education publishing, with nearly 3,000 titles, a print operation, as well as 20 bookstores across the country. The post Obeikan: Saudi Arabia’s Education Publisher, Bookseller, Printer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#saudi arabia
#education publisher