Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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If you’re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites’ traffic, and 75 percent of BuzzFeed’s. Now, according to a report in The N ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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English Heritage Publishing will become known as Historic England Publishing as of 1st of April 2015. The name change is a result of the splitting of English Heritage into two corporations: Historic England and the English Heritage Trust. English Heritage Publishing will be a part of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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Bloomsbury chief executive Nigel Newton has compared the state of publishing to the bus teetering half-way off a cliff edge at the end of the film "The Italian Job", on the opening day of the 30th International Publishers Congress in Bangkok (today, 24th March). But HarperCollins c.e.o. Brian... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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Proposed plan for morning, lunchtime and afternoon editions is part of wider initiative called Project DThe Times is developing a new edition-based digital publishing model that would see its website refreshed at set times throughout the day, rather than updating as news breaks. The proposed new... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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A sequel to Nelson Mandela's 1995 autobiography Long Walk to Freedom is to be published next year. Continue reading at BBC News
[ BBC News | 2015-03-24 00:00:00 UTC ]
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In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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Pan Macmillan is to publish the sequel to the late Nelson Mandela’s autobiography Long Walk to Freedom (Abacus). An incomplete draft of the new book, which does not yet have a title and which was started by Mandela before his death last year, is in the archives of the Nelson Mandela Foundation. Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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I read a great book the other day. It was about an alcoholic writer who slowly goes crazy inside this creepy haunted hotel in Colorado, then tries to murder his family. I'm not going to tell you the book's name. But it was turned into a decent movie starring Jack Nicholson. And I'm not going to... Continue reading at Advertising Age
[ Advertising Age | 2015-03-23 00:00:00 UTC ]
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Canongate will publish a new book from musician Nick Cave, including a limited edition priced at £750. The Sick Bag Song will be published by Canongate on 8th April and sold exclusively through the site thesickbagsong.com. Based around Cave's 2014 tour of the US, it was originally written on... Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Blink Publishing has acquired the autobiography of musician Professor Green. The book, Lucky, will be accompanied by “a ground-breaking app full of additional content and exclusive videos”, said the publisher. Acquisitions director Clare Tillyer bought world rights, excluding America, to Lucky... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday
[ Digiday | 2015-03-20 00:00:00 UTC ]
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The Amazon Publishing France had hired its first employee, Clément Monjou, who will start by publishing a pair of translations under the Crossing imprint. The post Amazon Publishing France: How Will the French Respond? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Magazine publisher Meredith succeeds focusing on family, home, health information for women Continue reading at ABC News
[ ABC News | 2015-03-20 00:00:00 UTC ]
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The New York Times reports that educational publisher Pearson has been “monitoring student media” to find possible "leaks" of the company's tests. The post Controversy: Pearson Publishing Monitoring Students’ Twitter Posts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Amazon Publishing has expanded into France, internally hiring Clément Monjou, formerly of its Kindle and Appstore units. The development of Amazon Publishing Europe has already seen the e-commerce giant set up publishing arms in the UK and Germany, while it has also advertised for positions in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Bonnier Publishing is expanding in Australia with a new company based in Melbourne. Bonnier is carving out the adult programme from another one of its Australian companies, The Five Mile Press, to form Echo Publishing. Echo will release about 50 fiction and non-fiction adult titles per year,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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Twenty years in the writing and set to clock in at over 1 million words, 'Jersualem,' the second novel from from legendary comics writer Alan Moore, will be published in the U.S. and Canada by the Norton imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-18 00:00:00 UTC ]
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