Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Israeli-based quiz and list publishing platform uses content from organisations including such as the Daily Telegraph and AOLQuiz and list publishing platform PlayBuzz has announced it has raised $16m (£11m) in venture capital funding to drive international expansion.The second funding round,... Continue reading at The Guardian
[ The Guardian | 2015-03-18 00:00:00 UTC ]
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The Devault-Graves Agency is claiming that the J.D. Salinger Trust is thwarting the publisher's attempts to sell a collection of Salinger short stories abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
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Self-published gay erotica writer M.P. Rey reveals his joy at moving from the dusty shelves of hidden rainbow-flag bookstores to better status on Amazon. The post Confessions of a Gay Erotica Writer in the Era of Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Sheila Barry of Canada's Groundwood Books, discusses the challenges of consistently publishing an engaging variety of books to children of all ages. The post Sheila Barry on Publishing Children’s Books That Matter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Marcello Vena discusses the offer Mondadori has made for RCS Libri, which would merge two of Italy's strongest education and trade publishing groups. The post Mondadori and RCS Libri: An Italian Publishing Coup in the Making? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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A senior management group has agreed to acquire Switzerland-based international academic publisher Peter Lang Academic Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-16 00:00:00 UTC ]
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Livres Canada Books facilitates networking and connections to help the international publishing community to discover the latest from the vibrant Canadian publishing market. The post Livres Canada Books: Your Convenient Connection to Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-16 00:00:00 UTC ]
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Robots haven't completely replaced media salespeople, but they've forced the role to evolve. In the latest in our Confessions series, an anonymous publishing exec says that while it's hard to get print reps with digital skills, too many digital salespeople don't even bother to read the company's... Continue reading at Digiday
[ Digiday | 2015-03-16 00:00:00 UTC ]
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Grammy Award-winning rock musician Jack White's indie publishing effort, Third Man Books, has signed a North American distribution with Consortium, and is looking ahead to releasing three titles in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-16 00:00:00 UTC ]
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Hachette UK’s parent company Lagardere has released its results for 2014, showing that profits at Lagardere Publishing, which includes Hachette UK as well as other publishing divisions across the world, were €197m, down by 12% or €26m year-on-year. Sales for 2014 came to €2,004m, down 4.5% from... Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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Driven by gains in the children’s/young adult and K–12 instructional materials segments, publishers’ sales hit $15.72 billion in 2014, up 4.9% over the previous year, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Digital advertising revenue isn't replacing publishers' lost print revenue. So, publishers are having to create new business units to make up the loss. But that's hard to pull off. Trinity Mirror says it's looking at user behavior to identify new revenue streams. Meanwhile, Norway's Dagens... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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Little, Brown will publish a sequel to Gregory David Roberts' Shantaram this October, 10 years after the release of the original. The Mountain Shadow will get a global publication on 13th October, with Little, Brown publishing across the UK and Commonwealth, and Pan Macmillan releasing it in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Penguin says it published The Whole Pantry ‘in good faith’ and never checked Gibson’s claims she cured her brain cancer through diet and lifestyle aloneThe publisher of a recipe book has admitted to never fact-checking claims made by the author that she survived terminal brain cancer through... Continue reading at The Guardian
[ The Guardian | 2015-03-11 00:00:00 UTC ]
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Certain kinds of books are the staff of life for publishers, because readers never tire of them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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Profits at Lagardere Publishing, parent company of Hachette Book Group, fell to 197 million euros in 2014 from 223 million euros in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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Global children's publishers are turning away from the US and UK and toward Asian, French, Italian, Portuguese or Eastern European publishers for fresh content. The post Are the US and UK Children’s Publishers Getting Stale? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
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Publishing online is easy; making money online is harder. Publishers have been hit on all sides. Not only is the traditional ad revenue model increasingly tough to pull off, but most publishers are still in the early stages of replacing that lost revenue with new businesses. Subscriptions sound... Continue reading at Digiday
[ Digiday | 2015-03-10 00:00:00 UTC ]
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