How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
News tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

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Brittney Griner’s Memoir to Be Published

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[ Book Riot | 2023-04-12 16:24:45 UTC ]
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Legendary 'Booklist' Publisher Bill Ott Dies

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[ Publishers Weekly | 2023-04-12 04:00:00 UTC ]
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Brittney Griner’s memoir will be a spring 2024 title.

Olympian and WNBA star Brittney Griner will co-write a memoir about her experience being detained by Russia in 2022 while headed over to play for UMMC Ekaterinburg, Deadline reports. Griner was behind bars for 10 months as the diplomatic debacle played out, and will recount: the harrowing... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-11 18:23:05 UTC ]
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Art Institutions Invest in Publishing

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[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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Springer Nature Issues a New Sustainability Report

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[ Publishing Perspectives | 2023-04-05 20:42:53 UTC ]
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They’re (Paper)back!: Spring 2023 YA Paperback Books For Your TBR

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[ Book Riot | 2023-04-05 10:37:00 UTC ]
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[ Digiday | 2023-04-04 04:01:00 UTC ]
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Arcadia Publishing Acquires Applewood Books

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In England: Children’s Book Publisher Peter Usborne Remembered

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[ Publishing Perspectives | 2023-04-03 17:12:06 UTC ]
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[ Publishing Perspectives | 2023-03-31 19:43:11 UTC ]
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[ Publishing Perspectives | 2023-03-31 16:31:23 UTC ]
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Book Publishing's Bilingual Boom

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[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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Children’s books publisher Peter Usborne dies at 85

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[ The Guardian | 2023-03-30 18:46:40 UTC ]
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Behind Church & Dwight's approach to digital growth and value pricing

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[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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