How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
News tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

Other Publishing stories related to: 'How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth'


Publishers Remain Faithful to Fiction

Inspirational and faith-based fiction expands its subgenres and finds a ripe market of readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this |


NYU Takes On Yale Publishing Program

The five-day NYU Advanced Publishing Institute course for current mid-to senior-level book professionals will focus on the challenges facing publishers today, how to reach readers in new and effective ways, and the changing climate and culture of the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #effective ways #book business


Audiobooks in Spanish: Dosdoce Hands Publishers a ‘Map’

Dosdoce's Javier Celaya challenges the Spanish-language publishing industry to expand its share of a fast-widening audio 'ecosystem.' The post Audiobooks in Spanish: Dosdoce Hands Publishers a ‘Map’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-23 14:51:07 UTC ]
More news stories like this | News stories tagged with: #post audiobooks #publishing industry


ATTACK ON TITAN Publisher Kodansha Launching Manga App

Kodansha, the publisher of widely popular manga like Attack on Titan and others, is launching a manga app this year. Continue reading at Book Riot

[ Book Riot | 2023-03-22 20:54:21 UTC ]
More news stories like this | News stories tagged with: #manga #kodansha


'Attack on Titan' publisher Kodansha is launching its own Manga app

Reading some of your favorite Manga series may be getting a little easier soon: Kodansha, the publisher behind hit titles like Attack on Titan and Ghost in the Shell, has announced that it's launching a new digital reading platform in May. Simply titled, K Manga, the new app promises to launch... Continue reading at Engadget

[ Engadget | 2023-03-21 14:00:32 UTC ]
More news stories like this | News stories tagged with: #popular series #back catalog #sailor moon #manga #kodansha


Int'l Booksellers Discuss Sustainability, Representation in Prague

The inaugural RISE bookselling conference, organized by the European & International Book Federation, was held in Prague this past weekend. The first day focused on how bookselling can lessen its impact on the environment and become more inclusive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #past weekend


Sheikh Zayed Shortlists: Translation, Publishing and Tech, and Arab Culture

Selected from a total 469 nominations, these are the shortlists of three of the Sheikh Zayed Book Award's nine categories in its 17th edition. The post Sheikh Zayed Shortlists: Translation, Publishing and Tech, and Arab Culture appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-20 09:32:21 UTC ]
More news stories like this | News stories tagged with: #arab culture #17th edition #zayed book


Publishers, Internet Archive Set for Key Hearing Today

After nearly three years of legal wrangling, a federal judge today will hear cross motions for summary judgment in a closely watched lawsuit challenging the legality of the Internet Archive's program to scan and lend print library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #legal wrangling #summary judgment #internet archive


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


Fast-Growing Independent Publishers, 2023

Publishers used different strategies to maintain, and extend, sales gains in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales gains


Publishing Industry Sales Rose 3.5% in January

Despite high returns, sales for the 1,240 companies that report results to AAP's StatShot program increased 3.5% in January, with the adult books segment leading the way. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #report results


Monkfish Names New Associate Publisher, Partners

Jon M. Sweeney, previously of Orbis Books, has joined Monkfish Book Publishing Company as associate publisher. Sweeney joins Colin Rolfe and Anne McGrath as newly named partners, taking an equity interest in the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #book publishing


Epic lets developers self-publish on the Games Store

It's now much easier for game studios to release their work on the Epic Games Store. Epic has introduced long-awaited self-publishing tools that let anyone release games through its storefront. They'll have to pay $100 per title and meet certain requirements (more on those in a moment), but they... Continue reading at Engadget

[ Engadget | 2023-03-09 16:20:56 UTC ]
More news stories like this | News stories tagged with: #sales figures #in-app purchases #large audience #large chunk #developing software #self-publish


Trump to publish book of letters from Kim Jong-un, Oprah Winfrey and others

Letters to Trump will contain 150 private letters written over more than 40 years, including correspondence with North Korean leaderDonald Trump has not yet announced a deal to write a White House memoir but he will publish a second post-presidential book next month – reportedly including... Continue reading at The Guardian

[ The Guardian | 2023-03-09 12:58:59 UTC ]
More news stories like this | News stories tagged with: #kim jong- #oprah winfrey #including correspondence #north korea #richard nixon #memoir #publish book


Publishers are cynically using ‘sensitivity readers’ to protect their bottom lines | Zoe Dubno

As books become intellectual property assets, publishers become asset managers trying to future-proof their toxic investmentsThe news that many of Roald Dahl’s books had been edited by the publisher Puffin to excise “offensive references to gender and race” has unleashed a brouhaha among the... Continue reading at The Guardian

[ The Guardian | 2023-03-09 11:20:19 UTC ]
More news stories like this | News stories tagged with: #sensitivity readers #roald dahl #publisher puffin #literary establishment #future generations #puffin


International Women’s Day: PublisHer’s Bologna Stand

The new PublisHer pavilion at Bologna International Book Fair co-hosts an International Women's Day breakfast with Kids Can Press. The post International Women’s Day: PublisHer’s Bologna Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-08 06:52:38 UTC ]
More news stories like this | News stories tagged with: #international women


Women Now Publishing More Books Than Men — And It’s Helping Sales

According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot

[ Book Riot | 2023-03-07 17:36:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


German publisher Axel Springer says journalists could be replaced by AI

Owner of Politico urges focus on investigative journalism and original commentary, as company prepares for job cuts at German papers Die Welt and BildJournalists are at risk of being replaced by artificial intelligence systems like ChatGPT, the CEO of German media group Axel Springer has... Continue reading at The Guardian

[ The Guardian | 2023-03-01 01:23:51 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #original commentary #job cuts #boost revenue #die welt #digital media


Regnery Publishing Buys ISI Books

As part of its effort to deepen its backlist, the Washington, D.C.–based conservative publisher has acquired the ISI Books imprint from the Intercollegiate Studies Institute, a conservative higher education nonprofit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books imprint


Rediscovered Terry Pratchett stories to be published

Twenty stories written under a pseudonym and never before attributed to Pratchett, who died in 2015, will be released this year by TransworldA collection of newly rediscovered short stories by Terry Pratchett, originally written under a pseudonym, are to be published later this year.The 20 tales... Continue reading at The Guardian

[ The Guardian | 2023-02-27 14:52:08 UTC ]
More news stories like this | News stories tagged with: #terry pratchett #originally written #short stories