How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Other news stories related to: "How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth"


Where to Start with Audiobook Publishing

Audiobook publisher Sean McManus provides tips on how indie authors can benefit from the audiobook boom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Publisher and Author Elizabeth Sherrill Dead at 95

Sherrill was a cofounder of Chosen Books and co-author of bestsellers such as 'The Hiding Place' with Corrie ten Bloom, who hid Jews during the Holocaust. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Nigel J. Yorwerth, Known for Eponymous Publishing Consultancy and Literary Agency, Dies at 72

Yorwerth, who founded Yorthwerth Associates in 2003, is remembered for his advocacy for authors in the self-help and spiritual categories and as a fixture of the London and Frankfurt Book Fairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
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US Book Publishing Revenues in 2022 Were $28 Billion: AAP StatShot

Still 8.6 percent above 2019's total revenues, the US market in 2022 was 2.6 percent below 2021's revenue level, the AAP reports. The post US Book Publishing Revenues in 2022 Were $28 Billion: AAP StatShot appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-31 20:54:37 UTC ]
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Bloomsbury reports sales surge as people buy books as ‘affordable diversion’

Harry Potter publisher says in challenging economic times books are seen as cheap form of entertainmentBloomsbury Publishing, the home of Harry Potter, has revealed a rise in annual sales as it said people were turning to books as a cheap form of entertainment as finances were squeezed.Sales of... Continue reading at The Guardian

[ The Guardian | 2023-05-31 13:38:54 UTC ]
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Publishing Sales Finished 2.6% Below 2021 Last Year

A 16% increase in sales in the pre-K–12 educational materials segment helped to counter declines in the other major categories, resulting in total publishing sales of $28.1 billion in 2022, the Association of American Publishers reported. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
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Turkish Publishers’ ‘Freedom of Thought and Expression’ Award

The Turkish Publishers Association honors a house fighting seven cases of effective bans on books considered 'harmful to minors.' The post Turkish Publishers’ ‘Freedom of Thought and Expression’ Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-27 03:41:29 UTC ]
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Publishing On and Off the Page: A Reading List of Books About Book People

Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
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ABA Meetings Highlight Membership Growth, Strategic Plans

During its annual meeting and community forum, ABA leaders pointed to steady growth in membership over the last three years and outlined plans to deal with new issues, including book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Librarians, Publishers, Bookstores Join Lawsuit Over Arkansas Library ‘Obscenity’ Law

Book business advocacy organizations, including the Association of American Publishers, will join a federal lawsuit over a law recently signed into effect by Arkansas governor Sarah Huckabee Sanders that exposes librarians in the state to criminal liability for making allegedly “obscene” books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Richard Charkin: ‘A Publishing House Is a Field’

'There can be little doubt that God or fate or luck play a significant part in the success of any publishing endeavor,' writes Richard Charkin. The post Richard Charkin: ‘A Publishing House Is a Field’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-19 06:40:47 UTC ]
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Why the world's largest publisher found a book-ban lawsuit in Florida 'irresistible'

PEN America and publisher Penguin Random House filed a federal suit against Escambia County School District over its removal of books from school libraries. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-18 17:34:04 UTC ]
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Publishing Industry Sales Inched Up in February

Gains in religious and higher educational publishing offset dips in the trade segments in February, resulting in a 0.2% sales gain for the 1,240 publishers that report sales to AAP's StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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Christian Publisher Hugh Revell Barbour Has Died

Hugh Revell Barbour, a pioneer in Christian publishing as the head of the Fleming H. Revell Company and who was also a cofounder of the Evangelical Christian Publishers Association, died May 5. He was 93. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
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Christian Publishers Measure a DEI Baseline

A first-time survey of the ethnic, racial, and gender makeup of Christian publishing shows the industry is overwhelmingly white and chiefly led by men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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AAP Meeting Looks at Publishing During a 'Dicey Time'

Publishing is facing its severest set of challenges in a generation, experts noted at this year's AAP annual meeting: book bans, the lack of diversity, climate change, and “unrelenting” challenges to copyright. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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At IBPA PubU, Black Indie Publishers Call for Audacity and Advocacy

Founders of Third World Press, Black Classic Press, Africa World Press, and Just Us Books gathered for a May 6 keynote at IBPA's PubU. Plus, the IBPA announces its Innovative Voices Program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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