Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek
[ AdWeek | 2023-05-04 06:00:00 UTC ]
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Now a co-founder of Semafor, formerly of Politico, BuzzFeed and the New York Times, the author expertly pulls readers inBen Smith is a willing passenger on the rollercoaster also known as the internet. He reported for Politico, was founding editor-in-chief at BuzzFeed News and did a stint as a... Continue reading at The Guardian
[ The Guardian | 2023-04-29 06:00:28 UTC ]
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Detention of publisher Li Yanhe in China for ‘endangering national security’ has sent chills through island’s literary communityIn a bookstore near one of Taipei’s leading universities, Zeng Da-fu and his wife work quietly into the evening. Zeng has run this store for decades, tucked in a... Continue reading at The Guardian
[ The Guardian | 2023-04-29 02:00:23 UTC ]
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Colombian author’s En Agosto Now Vemos (We’ll See Each Other in August) had been just a rumour but now fans will get to read itRumours had long circulated that an entire literary masterpiece, never seen by the public, could still be lying in a dusty safe held by the late author’s family or under... Continue reading at The Guardian
[ The Guardian | 2023-04-28 21:10:15 UTC ]
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Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age
[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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The World Book Day promotion from Amazon Publishing this year offers international reads from several imprints and nine countries. The post Amazon Publishing’s World Book Day #ReadTheWorld Giveaway appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-25 16:30:04 UTC ]
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Incoming CEO Jesse Myers takes up the challenges as Dwight Baker heads toward outdoor life. An aggressive growth plan has been temporarily put on hold as the company confronts the various headwinds facing the economy in general and publishing in particular. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Executives told PW while the economy is stifling hiring, they are pushing ahead to acquire and market more BIPOC authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Hug an author today! Fifty-four percent of debut authors responding to Bookseller survey said the process had a negative impact on their mental health—equally likely to feel bummed out whether they pubbed with a Big Four or an indie publisher. One, quoted anonymously in The Bookseller’s report,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-24 15:32:12 UTC ]
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Reported detention of Li Yanhe has echoes of 2015 disappearances of five Hong Kong booksellersConcerns are mounting for a Taiwan-based book publisher believed to have been detained in China, in a case that has echoed the disappearances in 2015 of five Hong Kong booksellers.Li Yanhe, also known... Continue reading at The Guardian
[ The Guardian | 2023-04-24 10:09:18 UTC ]
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BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday
[ Digiday | 2023-04-24 04:01:00 UTC ]
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New faith-based books aim to draw in those looking outside of doctrinal religions for meaning in life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Over the past three years, entry-level wages at the Big Five publishers and Scholastic have risen 23%, on average, in response to calls for a living wage, union actions, and inflation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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New faith-based books aim to draw in those looking outside of doctrinal religions for meaning in life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Move comes days after Fox reached a $US787.5m settlement with the voting equipment company Dominion in a separate defamation lawsuitFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch has dropped his... Continue reading at The Guardian
[ The Guardian | 2023-04-21 02:28:29 UTC ]
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Éditions la Fabrique says foreign rights manager Ernest Moret was held for several hours and asked ‘disturbing questions’ about his political opinionsThe French publishing house whose employee was arrested on terror charges on his way to London book fair has said it is “chilling” that he was... Continue reading at The Guardian
[ The Guardian | 2023-04-20 11:27:44 UTC ]
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CNN has a new CMS, which it built to cut back on costs, improve reader engagement and draw in advertisers. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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A French publisher has called on British police to cease their investigation of an employee who it said was arrested on the way to the London Book Fair and questioned for hours about French President Emmanuel Macron's controversial pension reform schem... Continue reading at ABC News
[ ABC News | 2023-04-19 14:32:29 UTC ]
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Amid a digital transition in Africa, key publishing players at London Book Fair say they see more content coming from the continent. The post London Book Fair: A ‘Journey of African Publishing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 05:57:21 UTC ]
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Ernest Moret was stopped at rail station and taken into custody, where he was questioned about his participation in French protests A French publisher has been arrested on terror charges in London after being questioned by UK police about participating in anti-government protests in... Continue reading at The Guardian
[ The Guardian | 2023-04-18 19:37:22 UTC ]
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